Global Industrial

Manager, Digital Marketing

Global Industrial • $115K — $130K *
Port Washington, NY 11050In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, IT, or related field.
  • 5-8 years of digital marketing experience focusing on marketing automation and CRM.
  • Expert in Salesforce Marketing Cloud, particularly Email Studio and Journey Builder.
  • Expert in Salesforce Account Engage (Pardot), including scoring models and engagement studios.
  • Salesforce certifications, such as Marketing Cloud Email Specialist or Consultant, are preferred.
  • Technical skills in SQL, HTML, CSS, and AMPscript for personalized email content.
  • Strong analytical and project management skills.

Responsibilities

  • Lead the strategy and execution of digital marketing campaigns for customer acquisition and retention.
  • Serve as the technical lead for Salesforce Marketing Cloud and Account Engage, maximizing platform use.
  • Design and implement customer journeys and automation workflows.
  • Manage integrated, cross-channel marketing campaigns based on audience segments.
  • Develop email strategies focusing on segmentation, personalization, and A/B testing.
  • Collaborate with sales and creative teams to align digital strategies with business goals.
  • Analyze campaign performance with Salesforce and Google Analytics, providing insights to leadership.

Benefits

  • Opportunity for professional development and certifications in Salesforce.
  • Collaboration with cross-functional teams to boost creativity and effectiveness.
  • Access to the latest tools in digital marketing technology.
  • Innovative work environment focusing on continuous improvement.
  • Flexible working arrangements and work-life balance support.
Full Job Description
Key Responsibilities

  • Lead the strategy, development, and execution of comprehensive digital marketing campaigns to drive new customer acquisition, retention, and revenue growth.
  • Serve as the primary hands-on technical and strategic lead for Salesforce Marketing Cloud and Salesforce Account Engage (formerly Pardot), ensuring full utilization of platform capabilities.
  • Architect and implement complex customer journeys and automation workflows using Journey Builder, Automation Studio, and Engagement Studio.
  • Think both creatively and technically, with a cross-marketing channel, integrated marketing mindset.
  • Manage cross channel, cross tactic, campaigns facilitated by audience triggers and segment bucketing to deploy the right messages and tactics to the right audiences at the right times.
  • Manage email marketing strategies, including segmentation, personalization, A/B testing, and deliverability optimization.
  • Collaborate with sales, merchandising, and creative teams to align digital campaigns with business objectives and product initiatives.
  • Build dashboards and analyze campaign performance using Salesforce reporting, Google Analytics, and other tools to provide actionable insights and ROI reporting to leadership.
  • Maintain data hygiene and health within Salesforce marketing automation platforms, ensuring seamless integration with Salesforce CRM.
  • Stay current with digital marketing trends and Salesforce platform updates to continuously innovate and improve marketing efficiency.


Competencies and skills

  • Bachelor's degree in Marketing, Business, Information Technology, or related field.
  • 5-8 years of experience in digital marketing with a focus on marketing automation and CRM.
  • Mandatory Expertise: Advanced proficiency and proven track record as an expert specialist in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
  • Mandatory Expertise: Advanced proficiency and proven track record as an expert specialist in Salesforce Account Engage (Pardot), including scoring/grading models, engagement studios, and connector management.
  • Salesforce Certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or Account Engage Specialist) are highly preferred.
  • Technical knowledge of SQL, HTML, CSS, and AMPscript for email customization and dynamic content.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills and the ability to manage multiple campaigns simultaneously.
  • Experience in B2B marketing, preferably in industrial, manufacturing, or distribution sectors.
  • Strong written and verbal communication abilities.


The pay range for this position will be 115,000 to 130,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

About Global Industrial

Global Industrial is a subsidiary of Systemax Inc. and is a leading distributor of material handling equipment, storage solutions, workbenches, office furniture, safety equipment, tools, motors, HVAC equipment and more. The company serves a diverse range of customers in the manufacturing, automotive, government, healthcare, education, and construction sectors. Global Industrial offers over 1.7 million industrial, material handling and business products through its website, catalog and sales team. The company has a strong focus on customer service and offers same-day shipping on many of its products.
Learn more about Global Industrial
Size
1,480 employees
Market Cap
$1.2 billion
Industry
Manufacturing & Automotive
Net Income
$65.4 million
Founded
1949
5 Year Trend
-3.7%
Revenue
$1 billion
NASDAQ
SYX
* Ladders Estimates

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