Qualifications

• Strong background in data science & marketing analytics
• 5+ years hands-on experience with GCP BigQuery, Python, ML & statistical analysis
• 3+ years experience with experimental design, causal inference, and impact measurement
• Ability to translate analytical insights into actionable product or campaign strategies

Responsibilities

• Lead the sizing, targeting, launch, and performance evaluation of marketing campaigns designed to improve member outcomes and engagement.
• Develop audience segmentation, propensity models, and targeting strategies to identify members most likely to benefit from specific engagement interventions.
• Design and measure experiments, A/B tests, and incentive programs to optimize member activation, product adoption, retention, and health outcomes.
• Analyze member behavior across digital products and healthcare touchpoints to uncover opportunities to increase engagement and program effectiveness.
• Build predictive and prescriptive models that inform campaign strategy, reward structures, and personalized member experiences.
• Partner with Product, Marketing, Care Management, and Operations teams to translate business objectives into analytics-driven engagement solutions.
• Establish KPIs and measurement frameworks to assess campaign performance, ROI, member engagement, and clinical impact.

Benefits

• Hybrid work environment allowing flexibility between office and remote work
• Opportunity to lead high-impact marketing initiatives that improve member engagement
• Collaborative work with cross-functional teams including Product and Care Management
• Foster a culture of experimentation and continuous optimization in a growing field
• Engagement in data-driven decision making with a focus on measurable outcomes