4-7 years of experience in loyalty, CRM, lifecycle, or customer engagement marketing.
Familiarity with loyalty or rewards programs and customer journey mapping.
Proficient in CRM, marketing automation, and customer engagement platforms.
Experience in retail, grocery, e-commerce, or related sectors is preferred.
Bachelor's degree in marketing, business, or a related field, or equivalent experience.
Responsibilities
Own and optimize Gelson's Digital Rewards program to enhance customer engagement.
Develop targeted CRM and lifecycle marketing strategies across various channels.
Utilize customer data to create effective segmentation and personalization initiatives.
Identify and implement strategies to boost customer acquisition and retention.
Manage the marketing calendar to align loyalty programs with business objectives.
Plan and evaluate marketing tests to improve campaign performance continuously.
Collaborate with cross-functional teams to ensure a cohesive customer experience.
Benefits
401(k) with matching contributions
Comprehensive dental and vision insurance
Employee assistance program for personal support
Generous employee discount on purchases
Flexible spending accounts for healthcare expenses
Health insurance coverage
Life insurance for added security
Paid time off for work-life balance
Professional development assistance for career growth
Tuition reimbursement for further education
Full Job Description
Position Summary
Lead Gelson's Rewards program and CRM/lifecycle marketing to grow customer engagement, retention, purchase frequency, and lifetime value. Use customer insights, segmentation, personalization, and testing to deliver relevant experiences and measurable business results across digital, e-commerce, and in-store touchpoints.
Key Responsibilities
Own and optimize Gelson's Digital Rewards program, driving enrollment, activation, engagement, retention, and customer value.
Develop CRM and lifecycle marketing approach, customer journeys, and targeted communications across email, digital, loyalty, and e-commerce channels.
Use customer behavior, purchase patterns, and lifecycle stage to build effective segmentation, personalization, retention, re-engagement, and win-back programs.
Identify opportunities to increase customer acquisition, conversion, repeat purchases, visit frequency, and incremental revenue.
Manage the loyalty and customer marketing calendar, aligning programs with campaigns, promotions, and business priorities.
Plan and evaluate tests across offers, messaging, timing, frequency, channels, and customer journeys; use results to continuously improve performance.
Partner with Marketing Operations & Analytics to monitor KPIs, including enrollment, retention, engagement, spend, conversion, and customer lifetime value.
Collaborate with Content, Creative, Merchandising, IT, Operations, and E-Commerce to deliver consistent customer experiences across digital and physical channels.
Manage relationships with loyalty, CRM, technology, agency, and digital marketing partners; align deliverables and performance with business goals.
Stay current on loyalty, CRM, lifecycle marketing, personalization, and digital customer engagement trends relevant to retail and grocery.
Experience & Education
Approximately 4-7 years of experience in loyalty, CRM, lifecycle, retention, digital, or customer engagement marketing.
Experience with loyalty or rewards programs, customer journeys, segmentation, personalization, and targeted communications.
Experience using CRM, marketing automation, loyalty, or customer engagement platforms and working with external partners.
Retail, grocery, consumer, e-commerce, restaurant, hospitality, or membership-program experience preferred.
Bachelor's degree in marketing, Business, Communications, Digital Marketing, or a related field preferred; equivalent relevant experience may be considered.
Knowledge & Skills
Strong understanding of customer lifecycle marketing, loyalty, retention, and customer growth.
Ability to translate customer and campaign data into practical marketing strategies and measurable improvements.
Strong project management, analytical, problem-solving, communication, and presentation skills.
Ability to manage multiple priorities and collaborate effectively across departments and with external partners.
Customer-focused, proactive, and able to move initiatives from strategy through execution.
Success will be measured by growth in Rewards enrollment and active membership; improved retention, repeat purchasing, visit frequency, engagement, and customer value; stronger CRM and lifecycle campaign performance; incremental digital revenue; and effective execution and continuous optimization of customer marketing programs.
Job Type: Full-time
Pay: $87,000 - $95,000 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending accounts
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Tuition reimbursement
Vision insurance
About Gelson's Market
Gelson's Market is a grocery store chain based in Encino, California. The company was founded in 1951 and operates 27 stores in Southern California. Gelson's Market offers a wide range of products, including fresh produce, meat, seafood, bakery items, and prepared foods. The company is known for its high-quality products and exceptional customer service, and has won numerous awards for its stores and products. Gelson's Market is committed to sustainability and sources many of its products from local and organic farms.
