3-5 years of experience in consumer packaged goods marketing
Bachelor's Degree in Business/Commerce; MBA preferred
Willingness to travel (5-10%)
Strong team leadership abilities
Excellent strategic planning and organizational skills
Proficient in analytical tools (PowerPoint, Excel, Nielsen)
Exceptional oral and written communication skills, with a knack for storytelling
Responsibilities
Drive the development and execution of annual business plans and commercial tactics
Manage budget and evaluate marketing effectiveness
Lead the product commercialization process from concept to launch
Utilize consumer research to define target consumer needs and drive growth
Collaborate with agencies on consumer communication across multiple media channels
Demonstrate strong financial acumen to evaluate decisions impacting revenue and profit
Benefits
Hybrid work schedule with 3 days in-office and 2 days remote flexibility
Opportunity to work in a dynamic and collaborative environment
Engagement with cross-functional teams including sales, operations, and finance
Access to consumer insights and market research resources
Professional development opportunities within a leading brand
Full Job Description
Location Description
Post Consumer Brands Canadian corporate office is located in Toronto, Ontario.
Responsibilities
This Brand Manager position reports to Director of Marketing and will be responsible for all strategic development and execution of business plans to deliver corporate revenue and profit targets for their portfolio. In this role, you will direct and manage the strategic development, design and implementation of product positioning, product launch, brand awareness, advertising and public relations initiatives delivering against the business plan for the portfolio. You will work closely with all functional areas including: sales, operations, market research, and finance developing strong marketing and general management skills.
Drives the development and execution of annual business plans and accompanying commercial tactics to deliver financial and share objectives.
Budget management as well as the evaluation of marketing effectiveness.
Leads the product commercialization process, from determining what products to be offered to launch, working closely with Consumer Insights, Research and Development, Operations, Finance and Sales.
Utilizes relevant consumer research and syndicated data to identify and address clear definitions of target consumer and business needs to drive growth, share and household penetration.
Partners with agencies in the development of consumer communication and programming across multiple media channels.
Effectively demonstrates strong financial skills and ability to evaluate financial implications of decisions in delivering the revenue, share and profit targets in the business plan
Working Location: Hybrid
This role is located at the Toronto office
Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications
Functional/Technical Experience
3-5 years consumer packaged goods marketing experience
Minimum Bachelor's Degree in Business/Commerce, MBA preferred
Ability to travel (5-10%)
Required Experience/Competencies
Strong team leadership skills
Strategic, planning and organizational skills (project/time management, prioritization)
Strong analytical and computer skills (PowerPoint, Excel, Nielsen and panel data)
Excellent oral and written communication skills (story telling)
Comfortability with ambiguity
About Michael Foods, Inc.
Michael Foods is a leading producer and distributor of value-added food products. The company's products include egg products, refrigerated potato products, and cheese and dairy products. Michael Foods' egg products are used in a variety of food products, including baked goods, soups, sauces, and prepared meals. The company's potato products are used in a variety of food products, including mashed potatoes, hash browns, and potato pancakes. Michael Foods was founded in 1905 and is headquartered in Minnetonka, Minnesota.
