Lifecycle Marketing Specialist

You will be joining the Ecobee marketing team, reporting to the Sr Director of Digital and Lifecycle Marketing. Working on the team, you will bring lifecycle campaigns to life across email, in-application and push channels. This is a hands-on role for someone who enjoys building, launching, testing, and improving customer communications with a high level of accuracy and attention to detail. This role follows a hybrid schedule, with in-office work required on Wednesdays and Thursdays from our Toronto office to support collaboration, and flexibility to work remotely for the remainder of the week. How You'll Make an Impact • Campaign development and execution: Build, QA, schedule, and deploy lifecycle campaigns across email, in-app, and push channels using approved briefs, journeys, and campaign plans • Journey and automation support: Configure and maintain automated nurture journeys, triggered communications, and recurring programs. Monitor program health and troubleshoot execution issues with the appropriate partners • Personalization: Implement dynamic content, personalization, and business rules to improve message relevance while ensuring a consistent customer experience • Testing and optimization: Set up A/B and multivariate tests across messaging, creative, timing, audience, and user experience. Document results and apply learnings to future campaigns • Quality assurance: Complete end-to-end campaign QA, including links, rendering, personalization, tracking, audience selection, suppression rules, and compliance requirements • Reporting: Pull campaign results, identify performance trends, and share clear observations and recommendations with the Lifecycle Marketing team and cross-functional partners to maximize customer lifetime value and improve customer experiences • Campaign operations: Maintain campaign calendars, documentation, naming conventions, templates, and processes that support efficient and accurate delivery • Cross-functional collaboration: Coordinate with Brand Marketing, Creative, Product, Analytics, Sales, and Customer Support to gather inputs, manage handoffs, and deliver campaigns on time • Audience creation: Build customer segments and campaign audiences using behavioural, demographic, transactional, and event-based data. Validate audience logic and counts before launch • Customer focus: Apply customer-centric thinking to every communication, helping ensure lifecycle programs are useful, relevant, and aligned with the Ecobee experience What You'll Bring to the Table • 2+ years of experience executing lifecycle marketing, CRM, email marketing or customer marketing campaigns • Hands on experience with an enterprise marketing automation platform, such as Salesforce Marketing Cloud or a comparable CRM/email marketing tool (HubSpot, Klaviyo, Braze, etc) • Experience building and launching campaigns, including audience setup, journey configuration, testing, QA, scheduling, and post-launch monitoring • Understanding of segmentation, personalization, triggered communications, and marketing automation best practices • Growth mindset and entrepreneurial spirit with a bias toward action and experimentation • Strong attention to detail and a consistent track record of delivering accurate, high-quality work • Comfort working with campaign data and performance metrics, with the ability to identify trends and translate results into practical improvements • Understanding of email list management, deliverability, consent, and compliance requirements, including CASL, CAN-SPAM, and GDPR. • Strong collaboration and project-management skills, with the ability to manage multiple campaigns, deadlines, and stakeholder inputs at once • Clear written and verbal communication skills and a collaborative, solution-oriented working style • Curiosity about using AI tools to improve campaign production, personalization, automation, and performance is valued. • Working knowledge of HTML for email production, SQL, CSS and AMPScript are assets • Experience with tools such as Figma, FigJam, Miro, or similar collaboration platforms is an asset • Experience with consumer technology, e-commerce, or subscription-based businesses is an asset Just so you know: The hired candidate will be required to complete a background check. Generac is committed to fair and equitable compensation practices. The salary range for this role based in Toronto, ON is $80,000 - $100,000 CAD. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives. This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays (10 for Ontario, 11 for British Columbia) and RRSP retirement benefits.