About the Role:Color's ASCO Certified oncology care programs are designed for one of the most complex and human moments in healthcare: helping people through an active cancer diagnosis, through treatment, and through the years that follow. The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of the end-to-end experience for these members, including cancer survivors and the family members and caregivers supporting them.
This role requires someone who can hold two things at once: rigorous analytical judgment and genuine care for an audience navigating the hardest moment of their lives. You will own how these members first learn that Color can help them, how they experience their earliest interactions with our program, and how that relationship deepens over months and years. You will design across the full set of touchpoints that shape that experience, including digital, but thinking beyond digital to the creative, human spaces.
You will partner closely with our product, design, and clinical teams, working alongside Color Medical Group to ensure every touchpoint is clinically sound, appropriately timed, and worthy of the moment it meets someone in. You will also work with customer success and our commercial teams to bring this experience to employers and health plans in a way they can see and understand.
This is a data-forward role. You will be expected to answer your own questions with data rather than waiting for someone else to answer them for you.
This role reports to the Director of Engagement Marketing and offers meaningful ownership in a growing and deeply impactful area of Color's business.
Our Ideal Candidate Will Have:
- 5+ years in lifecycle or member experience marketing, with direct ownership of enrollment or engagement performance.
- Strong analytical fluency and comfort working independently in the data.
- Experience designing lifecycle experiences beyond digital channels, including direct mail, printed materials, and touchpoints delivered by people rather than systems
- Deep hands-on expertise in Braze, with the ability to build complex multi-channel journeys independently.
- Comfort designing and interpreting experiments in small populations, where traditional testing approaches do not always apply.
- Exceptional writing skills and the judgment to communicate with people navigating a cancer diagnosis clearly and warmly.
- A bias toward action in ambiguous, fast-moving work. This program is still taking shape, and you will build the path as you go rather than inherit one.
- Proven ability to move work forward with product, design, and clinical partners, including within a medical review process.
Our Ideal Candidate Will Have:
- Experience marketing to or building programs for people managing a cancer diagnosis, a chronic condition, or another serious health situation.
- Experience with claims-based marketing.
- Background in behavioral science, nudge theory, or applied experimentation.
- Experience with long-horizon programs where the relationship is measured in years and re-engagement matters as much as onboarding.
- Comfortability with metabase and building/analyzing queries.
- Comfortability using AI to work faster on analysis and operations.
What We Offer:- Competitive salary
- Comprehensive medical, dental, vision, life, and disability benefits
- 401k match
- Monthly phone and wifi stipend for employees, annual ergonomic stipend
- Generous vacation policy, paid holidays and company-wide recharge days
- Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents
Base Salary Range: $115,00-140,000/year
The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for equity and benefits.
