Color is a health technology company that provides genetic testing and counseling services to help people understand their risk for hereditary diseases. The company's tests analyze a person's DNA to identify genetic mutations that may increase their risk for certain diseases, such as cancer, heart disease, and diabetes. Color's genetic counselors then provide personalized recommendations for managing the person's health based on their test results. The company was founded in 2013 and is headquartered in Burlingame, California.