Lifecycle Marketing Manager

About the role

We are seeking a Lifecycle Marketing Manager to own the strategy and execution of lifecycle communications across Atom's's core audiences: riders and drivers. This is a hands-on, high-impact role that sits at the intersection of marketing, operations, recruiting, and data. This role builds and optimizes the engagement programs that turn first-time riders into loyal customers, move driver candidates from application to first shift, and keep our employee drivers informed, engaged, and recognized throughout their time at Atom's.

The ideal candidate is a strong strategist and hands-on builder with a track record of driving measurable results through lifecycle marketing. This person brings sharp analytical instincts and a bias for action: someone who can design journeys at scale, segment audiences thoughtfully, test and iterate quickly, and write compelling, on-brand messaging. We're looking for someone who thinks end-to-end about the rider and driver journey and is obsessed with making every touchpoint feel like Atom's. If you've built lifecycle programs in Braze, love turning data into better experiences, and are excited about loyalty and rewards, we want to hear from you.

What you'll do

• Own lifecycle marketing strategy across riders and drivers from first touch through long-term retention
• Build, launch, and manage automated email, SMS, in-app, and push journeys in Braze, including onboarding, activation, engagement, win-back, and retention programs
• Partner with Recruiting to build candidate journeys that move driver applicants from application to first shift
• Own the driver communications that keep our drivers informed, engaged, and recognized
• Work cross-functionally throughout the organization, including with Operations and Training to ensure our communications meet the needs of the business
• Develop rider lifecycle programs that encourage first rides, repeat usage, and membership engagement
• Help shape and execute Atom's loyalty and rewards programming, including the Driver Milestone Program
• Build segmentation and personalization strategies using behavioral, operational, and market data, partnering with Engineering to advance our data strategy
• Design and run A/B tests on messaging, timing, channels, and offers, and turn results into clear recommendations
• Track and report on lifecycle performance, including engagement, conversion, and retention metrics
• Maintain Braze best practices, including data quality, deliverability, and message frequency

What we're looking for

• Bachelor's degree
• 5-7 years of experience in lifecycle, CRM, or retention marketing
• Experience in a fast-paced environment
• Proven experience building and optimizing automated email, push, SMS, and in-app programs at scale
• Hands-on experience with a CRM or marketing automation platform-Braze strongly preferred
• Experience with segmentation, personalization, and A/B testing, using data to drive decisions
• Strong writing skills with an eye for clear, concise, on-brand messaging
• Proven track record of testing, iterating, and improving processes quickly
• Strong cross-functional collaboration skills and bias for action
• Excellent organizational skills, with the ability to manage competing priorities across multiple markets and audiences

Nice to have

• Experience designing or managing loyalty, rewards, or incentive programs
• Experience marketing to more than one audience (e.g., customers and employees)

What else you need to know

This role is based in our Dallas office. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That's why all of our office-based teams work onsite, five days a week.

The base salary range for this role is $90,000 - $110,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards.

Benefits Summary (USA Full-Time Exempt Employees):

• Medical, Dental, Vision, Disability, and Life Insurance
• Flexible Spending Account / Health Savings Account Options
• 401(k)
• Equity
• Sick Time, Unlimited Flexible Time Off, and Paid Holidays
• Paid Parental Leave
• Pre-Tax Commuter Benefit Plan

Benefits are subject to change at the company's discretion.
Atoms accepts applications on an ongoing basis.

Ready to join us as we serve those who serve others?

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