Grindr

Lifecycle Marketer

Grindr • $80K — $120K *
New York, NY 10025In-Person
Consumer Technology
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in lifecycle marketing or CRM operations
  • Proven expertise with Braze or similar platforms
  • Strong understanding of user journeys in subscription models
  • Experience in analyzing data and measuring campaign success
  • Ability to collaborate effectively with cross-functional teams

Responsibilities

  • Build and execute comprehensive lifecycle campaigns throughout user journeys
  • Run experiments to validate marketing hypotheses and share insights
  • Manage CRM operations leveraging Braze for campaign maintenance
  • Coordinate with teams on product launches and marketing initiatives
  • Establish and refine processes for scalable lifecycle marketing execution

Benefits

  • Comprehensive health, dental, and vision coverage
  • Up to $300,000 in support for family formation needs
  • 401(k) plan with 6% matching and immediate vesting
  • Leading gender-affirming care benefits
  • Flexible vacation policy and company-wide rest weeks
  • Monthly stipends for various living expenses and wellness initiatives
Full Job Description
Role Requirements
  • Lifecycle Execution & Programs: Build and run lifecycle campaigns across the full user journey - onboarding, free user retention, monetization, reactivation. Think in journeys, not one-offs.
  • Experimentation & Learning: Run lifecycle experiments with clear hypotheses and defined success metrics. Measure results, communicate learnings, and treat every send as a learning opportunity.
  • CRM Operations: Live in Braze day-to-day. Build, QA, and maintain campaigns and journeys with clean architecture and smart segmentation.
  • XFN Support: Partner with PMM, Product, Brand, and Data on feature launches, GTMs, and tentpole Marketing moments. Execute lifecycle support that makes those moments land.
  • Process & Intake: Help build and follow the processes that let Lifecycle scale - how work comes in, gets prioritized, gets executed and QA'd.

You May Thrive in This Role If You
  • Execution is your craft: You care about the details - clean logic, airtight QA, campaigns that actually work the way you designed them.
  • You know subscription and community-driven apps: Dating, social, freemium - you understand what moves people from free to paid and what keeps them there.
  • You work with AI, not around it: Actively using it today and always looking for what's next.
  • You want to build something from the start: Being on a team that's building a Lifecycle function from scratch is energizing, not intimidating. You're excited to be here early.
  • You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you - personally, professionally, or both.


Benefits and Perks:
  • Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
  • Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
  • Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
  • Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
  • Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch


This is a hybrid role based in our New York office and will require you to be in person Tuesdays and Thursdays.

About Grindr

Grindr is a location-based social networking and online dating application for gay, bi, trans, and queer people. The app was one of the first geosocial dating apps and was launched in 2009. Grindr is available in over 190 countries and has over 27 million users. The app is owned by San Vicente Acquisition LLC, a company based in West Hollywood, California. Grindr has faced criticism for its handling of user data and for facilitating the spread of sexually transmitted infections.
Learn more about Grindr
Size
100 employees
Market Cap
$836.3 million
Industry
Hospitality & Recreation
Founded
2008
NASDAQ
GRND
* Ladders Estimates

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