Lead ManagerMarketingTransformation&Operations

This position requires office presence of a minimum of 5 days per week and is onlylocatedin the location(s) posted. No relocation is offered.

Lead Marketing Manager 6 Marketing Transformation & Operations

About this role

To win in a connected,alwaysonmarketplace, AT&Trequiresconsistent, scalable, and disciplined marketing ways of working. This roleis responsible fordefining, standardizing, and embeddingenterprisewidemarketing operating models that enable marketers to plan, execute, andoptimizework effectively 6regardless of channel, team, or business unit.

The Lead Marketing Manager 6 MarketingTransformation andOperationsshapes and connects marketing capabilitiesfor theMarketing & Growth Organizationto deliver growth.Theroleshapesanddeliverschangein data,people,process,and toolsacross the marketing value chain that help teams work smarter, faster, and with greater impact.

The ideal candidate wouldpossessstrong business and financial acumen, withclearunderstanding of AT&Tbusiness priorities and budget realities. They shouldbe skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder,leadershipand executive communications with theability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.

Key Responsibilities:

MarketingTransformation and Capability Enablement

• Define andmaintainendtoendmarketing operating frameworks that span planning, intake, execution, optimization, and measurement

• Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered

• Ensure processes are flexible enough to support diverse marketing motions whilemaintainingconsistency

• Continuously assess and evolve ways of working to keep pace with business needs and market dynamics

• Connectcompetency andoperational needswithtechnologicalconsiderations (MarTech,AI,GenAI,etc.)

Leadership & Stakeholder Engagement:

• Develops and deliverstimely, credible, multi-modecommunicationsthat reflect the unique needs of different audiences

• Builds shared understanding and engagement across leaders and team in service of transformation objectives

• Build strong relationships to drive alignment, adoption, and sustained behavior change

• Act as a change leader, balancing pragmatism withlongtermoperational maturity

Expertise:

• Minimum of 5 years of experienceof marketingexpertisein alarge-scale, matrixed organization

• Proven experience standardizing and scaling marketing processes in large, complex organizations

• Deep understanding of marketing operating models and value chains

• Demonstrated ability to enable teams through process clarity, governance, and change management

• Strong data literacy with the ability to translate operational metrics into decisions

• Experience with personalization andjourney basedmarketingis a plus

Personal Disposition:

• Strong decision making, influencing/consensus building and analytical skills

• Strong analytical skills with the ability to interpret complex data sets andprovideactionable insights.

• Ability to innovate and drive a culture of continuous learning and improvement.

• Change agent and pragmatist; able to drive positive cultural change at AT&T

• Executive presence to inspire confidence with internal and external constituents

• Cross functionalcollaboration isanaturalquality; willing to roll up their sleeves with the team

• Detail oriented but able to understand and drive strategic visions.

• Proactive and diligent about workflow,prioritiesand action items

• Ability to assess risk and priorities to ensure strategicobjectivesare met.

• Direct and candidcommunication and presentation skills.

• Confidence in presentations to senior leadership.

• Strong thought leadership, interpersonal and communication skills

Education & Experience:

• Bachelors degree in Marketing, Business Administration, Organizational Development,LiberalArtsor a related field is typical.

• Masters degree preferred.

• Minimum5+ years of experience in marketing and marketing operations, change management, or a related field.