3+ years experience with websites or proven exceptional talent
Experience as a Digital Media Buyer, PPC Specialist, Ad Optimization Specialist, or Digital Media Analyst
Proficiency in Google Analytics and data tracking
Skilled in using data and testing for optimization purposes
Proactive communication style to enhance collaboration
Curious and innovative mindset focused on measurement and improvement
Ability to thrive independently in a flexible work environment
Responsibilities
Conceive, track, analyze, test, and create landing pages for PPC campaigns
Diagnose all conversion-related issues on landing pages
Design, write, and manage landing page content for peak conversions
Collaborate with the SEO team to apply best practices to landing pages
Lead landing page experimentation from design to analysis
Introduce new tools or strategies to enhance optimization
Generate performance reports and conduct ad hoc analyses as needed
Benefits
100% employer-paid medical, dental, and vision for employees
Annual review with potential for raises
22 days Paid Time Off plus 4 holidays, increasing to 29 days after 3 years
Flexible time off policy after 5 years, no accrual or cap
Paid Parental Leave
Up to 6% company matching 401(k) with no vesting period
Quarterly allowance for remote work setup or personal development
Inclusive and creative work environment with friendly colleagues
Unique perks without gimmicky benefits, and fun trail mix bar
Full Job Description
Overview
The role is a great opportunity if you are analytically minded but have a creative touch when it comes to creating landing page content. We manage many websites and want to improve our analysis of landing page success to help our business reach its goals. You'll test things out and determine how to get the most out of our landing pages.
Wage
$110,000 / year Benefits
100% employer-paid medical, dental and vision for employees
Annual review with raise option
22 days Paid Time Off accrued annually, and 4 holidays
After 3 years, PTO increases to 29 days. Employees transition to flexible time off after 5 years with the company-not accrued, not capped, take time off when you want
The 4 holidays are: New Year's Day, Fourth of July, Thanksgiving, and Christmas Day
Paid Parental Leave
Up to 6% company matching 401(k) with no vesting period
Quarterly allowance
Use to make your remote work set up more comfortable, for continuing education classes, a plant for your desk, coffee for your coworker, a massage for yourself... really, whatever
Open concept office with friendly coworkers
Creative environment where you can make a difference
No dumb benefits like free dog walking on the weekends that snobby hipster places have to make you feel cool, but mathematically won't cost the company much money because you won't use it
Trail Mix Bar - oh yeah
Responsibilities
Conceive, track, analyze, test, and create landing pages for PPC campaigns
Diagnose all things related to conversions on landing pages
Design, write, and manage landing page content for optimal conversions
Work with SEO team to implement SEO best practices on landing pages
Own landing page experimentation, from test design, to implementation, to analysis
Take a proactive approach to introducing new tools or strategies to level up optimization capabilities
Create performance reports and additional ad hoc analyses as requested
Requirements
3+ years experience working with websites and/or pure awesome, undisputed talent
Experience as a Digital Media Buyer, PPC Specialist, Ad Optimization Specialist or Digital Media Analyst
Experience with Google analytics and tracking data
Experience using data and testing to drive optimization
Proactive communication style, using appropriate methods to increase collaboration
Relentless curiosity and an urge to innovate, measure and improve
Ability to work independently in a sometimes unstructured environment
