OverviewThe role is a great opportunity if you are analytically minded but have a creative touch when it comes to creating landing page content. We manage many websites and want to improve our analysis of landing page success to help our business reach its goals. You'll test things out and determine how to get the most out of our landing pages.
Wage $110,000 / year
Benefits - 100% employer-paid medical, dental and vision for employees
- Annual review with raise option
- 22 days Paid Time Off accrued annually, and 4 holidays
- After 3 years, PTO increases to 29 days. Employees transition to flexible time off after 5 years with the company-not accrued, not capped, take time off when you want
- The 4 holidays are: New Year's Day, Fourth of July, Thanksgiving, and Christmas Day
- Paid Parental Leave
- Up to 6% company matching 401(k) with no vesting period
- Quarterly allowance
- Use to make your remote work set up more comfortable, for continuing education classes, a plant for your desk, coffee for your coworker, a massage for yourself... really, whatever
- Open concept office with friendly coworkers
- Creative environment where you can make a difference
- No dumb benefits like free dog walking on the weekends that snobby hipster places have to make you feel cool, but mathematically won't cost the company much money because you won't use it
- Trail Mix Bar - oh yeah
Responsibilities - Conceive, track, analyze, test, and create landing pages for PPC campaigns
- Diagnose all things related to conversions on landing pages
- Design, write, and manage landing page content for optimal conversions
- Work with SEO team to implement SEO best practices on landing pages
- Own landing page experimentation, from test design, to implementation, to analysis
- Take a proactive approach to introducing new tools or strategies to level up optimization capabilities
- Create performance reports and additional ad hoc analyses as requested
Requirements - 3+ years experience working with websites and/or pure awesome, undisputed talent
- Experience as a Digital Media Buyer, PPC Specialist, Ad Optimization Specialist or Digital Media Analyst
- Experience with Google analytics and tracking data
- Experience using data and testing to drive optimization
- Proactive communication style, using appropriate methods to increase collaboration
- Relentless curiosity and an urge to innovate, measure and improve
- Ability to work independently in a sometimes unstructured environment
