International Marketing Manager

Pay Range:

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

The International Marketing Manager will lead the development and execution of marketing strategies that drive brand growth and commercial success across key international markets, with a primary focus on Europe. Working closely with international sales, distributors, product management, and brand teams, this role will adapt global brand strategies to regional market needs while ensuring consistent brand positioning across diverse countries, cultures, and customer segments.

The position reports to the Director of Marketing and is based out of our Anoka, Minnesota office.

As the International Marketing Manager, you will have an opportunity to:

• Develop and execute marketing strategies that support business growth primarily across international markets.
• Partner with International Sales and distributor networks to support product launches, regional marketing initiatives, and commercial objectives.
• Analyze market trends, customer insights, and competitive activity to help identify opportunities and inform marketing plans.
• Work with brand leaders and within brand standards to tailor brand messaging, campaigns, and promotional programs to meet the needs of diverse international markets while maintaining brand consistency.
• Collaborate with distributors and channel partners to execute localized marketing campaigns, promotions, and customer engagement programs.
• Support new product launches through international market planning, promotional activities, and go-to-market execution.
• Work with internal creative team and external support as needed to create marketing content, advertising, digital campaigns, trade show materials, and other customer-facing communications.
• Work cross-functionally with sales, product management, creative, agency, and media partners to execute marketing initiatives across multiple countries and cultures.
• Support relationships with brand ambassadors, influencers, industry media, and key external partners to grow brand awareness and engagement.
• Monitor campaign performance, track budget expenditures, and provide recommendations to improve marketing effectiveness and support business objectives.
• Travel 40% of the time within the assigned territory to include travel between our U.S. manufacturing facilities as required.  

You have:

• Bachelor’s degree in Marketing or related field, MBA a plus
• 3-5 years of experience in marketing, brand management, product marketing, channel marketing, or commercial marketing; 1-2 years management experience preferred
• Strong project management, writing and organizational skills
• Experience with marketing, project management and creative collaboration tools and software, such as Sprout Social, Trello and Dropbox
• Experience in consumer products marketing
• Experience in sporting goods or leisure products marketing preferred
• Excellent communication and presentation skills, both written and verbal

You might also have:

• Experience developing or executing marketing programs in international markets, preferably Europe.

#LI-TP1

Work Environment:

Employee work assignments may include tasks working with and/or exposure to potentially hazardous areas, including flammables and explosives. Safety training is provided to all employees to ensure compliance with company and federal regulations.

Benefits:

At The Kinetic Group, we believe the people who build great products deserve great support. That's why we offer day-one healthcare coverage, company-paid parental leave, a dollar-for-dollar 401(k) match up to 6%, career development opportunities, education assistance, and paid time away from work to help you thrive both professionally and personally.