Integrated Senior Media Planner

Davis Elen Advertising

• $80K — $95K *
Arlington, VA 22204In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree from an accredited four-year institution required.
  • 5+ years of experience in Media Planning essential.
  • Experience in QSR (Quick Service Restaurant) and Automotive sectors is advantageous.
  • Strong knowledge of multiple media channels including TV, radio, OTT, CTV, streaming audio, OOH, and direct mail.
  • Proficiency in Microsoft PowerPoint and Excel is a must.
  • Strong quantitative, analytical, and mathematical skills needed.
  • Detail-oriented with a focus on critical thinking, solution-driven approaches, and effective multitasking.

Responsibilities

  • Manage day-to-day media planning processes for assigned clients.
  • Assist in strategic and tactical execution of media products for clients.
  • Collaborate with Media Director and Account Services to define media objectives and campaign strategies.
  • Present media plans for approval and adjust as necessary based on feedback.
  • Conduct research and analysis to identify emerging media opportunities.
  • Prepare and write comprehensive plan presentations and POVs (Points of View).
  • Evaluate and optimize media vehicle compositions to best reach target audiences.

Benefits

  • Opportunity to cultivate leadership skills through mentorship of junior staff.
  • Encourages innovation and creativity in project execution.
  • Supportive team dynamics to facilitate smooth execution of media plans.
Full Job Description
Manages the day-to-day process of all media planning efforts for Clients of responsibility.

Responsibilities
  • Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility.
  • Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.
  • Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary.
  • Writes plan presentations.
  • Recommend, evaluate and integrate emerging media opportunities.
  • Write POV's.
  • Demonstrate a complete understanding of the Client's business.
  • Implements the management of daily tasks in support of the media product.
  • Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
  • Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
  • Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
  • Calculates reach and frequency of potential media vehicles.
  • Confers with media representatives to evaluate best placement.
  • Gathers statistics and prepares media plans with directives to guide the buying process.
  • Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
  • Keeps current on media trends.
  • Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.
  • Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team.
  • Lead team in setting strategies for developing media plans.

Qualifications
  • Bachelor's degree (B.A.) from a four-year college or university required.
  • 5 + years of Media Planning experience required.
  • QSR and Automotive is a plus.
  • Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.
  • Must be proficient in Microsoft Power Point and Excel.
  • Strong quantitative and analytical skills.
  • Strong mathematical abilities required.
  • Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.
  • Ability to handle multiple tasks required.
  • Strong presentation skills preferred.
  • Excellent time-management skills.
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Davis Elen Advertising

More Media Jobs

Find similar Integrated Senior Media Planner jobs:

NationwideArlington, VA