Senior PR Manager

About the role

We're looking for a seasoned Senior PR Manager to own Perk's US and UK media presence. This is a high-impact role at the heart of one of our most important strategic priorities: establishing Perk as a leading voice in major business and financial press.

Both markets are fast-growing for Perk, and cutting through in either requires deep journalist relationships, a sharp corporate narrative, and someone who can work at the pace of a major news cycle. You'll be the on-the-ground force behind our Tier 1 media strategy, shaping how our executives show up in the press and building the kind of earned presence no paid campaign can replicate.

This is a role for a natural communicator who understands the nuance of financial and business media, can translate complex tech and AI narratives into compelling stories, and knows how to get a C-suite executive ready for a Bloomberg interview on short notice.

What you'll do

Own the US and UK media strategy: Lead Perk's day-to-day PR activity from proactive pitching and newsjacking to reactive press office and crisis communications. You'll be the primary point of contact for US and UK journalists and the go-to expert on those media landscapes internally.

Build and deepen Tier 1 relationships: Cultivate and maintain genuine relationships with journalists at WSJ, Bloomberg, the FT, CNBC, Forbes and beyond - not just for coverage, but for the kind of background briefings and exclusives that build long-term credibility.

Shape the corporate narrative: Work with senior leadership to develop and maintain Perk's corporate narrative, ensuring our messaging on company growth, financial performance, AI innovation and platform positioning is consistent, compelling and landing with the right audiences.

Drive executive profiling: Partner closely with our C-suite to build their media profiles - crafting commentary, preparing spokespeople for interviews, and developing a proactive profiling strategy that puts our executives in front of the journalists and audiences that matter most.

Translate tech and AI narrative: Work with product and engineering teams to turn Perk's AI and technology innovation into media-ready stories - making complex product developments accessible, relevant and newsworthy for mainstream business press.

Manage PR agency relationships: Brief, manage and hold our US and UK PR agencies accountable to clear KPIs - bringing the rigour and direction needed to get the most out of the partnership while building in-house capability alongside it.

Bring AI into the workflow: Bring AI tools into day-to-day PR operations, from media monitoring and drafting to research and reporting, to make the function faster and sharper without losing judgement or voice.

What we're looking for

Experience

• Extensive experience in PR or corporate communications with a clear focus on the US and UK market
• Deep, existing relationships with Tier 1 US and UK financial and business press and proven track record securing earned coverage (digital and broadcast)
• Financial communications background - experienced handling funding rounds, M&A and business performance narratives
• Experience building compelling corporate narratives - able to take complex positioning and turn it into a differentiated story that lands with business press
• Demonstrated experience working directly with senior leadership teams to craft commentary and prepare C-suite spokespeople
• Strong agency management background - comfortable briefing, managing and holding agencies to account
• Strong background in B2B technology, fintech or SaaS essential

Skills

• Sharp editorial judgement - knows what makes a story
• Strong writer - press releases, bylines, executive commentary and media briefings all to a high standard
• Confident media trainer and spokesperson coach for C-suite executives
• Comfortable working with data (survey results, product analytics, market research) and shaping it into a clear, pitchable narrative
• Commercially minded - understands how PR contributes to pipeline, brand salience and competitive positioning
• Comfortable building AI into day-to-day PR workflows (drafting, research, monitoring, reporting) to work faster without sacrificing judgement or quality.

Ways of working

• Self-starter who can own a US and UK PR programme independently and support the Director of Communications on corporate and financial priorities, while collaborating closely with a global team
• Comfortable working across time zones and managing multiple stakeholders simultaneously
• Data-driven - uses coverage data, share of voice and inbound metrics to inform strategy and demonstrate ROI
• Thrives in a fast-moving, high-growth environment where priorities shift quickly
• Intellectually curious - reads widely, spots trends early and brings proactive story ideas to the table unprompted

What we offer

• Receive competitive compensation and equity ownership in Perk
• Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
• Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
• Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub's gym subscription from your start date
• Rest assured that you're covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
• Plan for your future with our 401(k) plan with company matching contributions
• Care for your furry friends through partner discounts on pet insurance
• Join our unforgettable Perk events, including our spectacular annual summer party
• Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
• Focus on your family with 12-16 weeks' paid parental leave
• Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
• Broaden your horizons with up to 20 "Work from Anywhere" days per year
• Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
• Let us help you move to one of our hubs with relocation support

Compensation:
Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $123,500 - $145,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors.

AI at Perk

AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled, so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes.

We don't expect you to be an AI expert, but we do expect you to be curious and intentional about it. The bar is judgment: knowing when AI makes your work better, when to verify what it produces, and when to rely on your own expertise instead.

We'll ask about how you use AI in your interviews, not to test tool knowledge, but to understand how you think about it. That reflects how we work every day.

How We Work

At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.

For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.

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