The Integrated Marketing Lead will serve as a hands-on contributor responsible for executing a wide range of marketing initiatives across content, events, digital marketing, communications, research, and project management. This role is designed for a highly organized, action-oriented professional who thrives in a fast-paced environment and can independently manage multiple priorities while maintaining a high standard of quality and responsiveness.
The ideal candidate is a self-starter who can shift between strategy and execution, produce a large volume of work, and consistently move projects forward with limited supervision.
Responsibilities Content & Communications
- Draft and edit email campaigns, newsletters, invitations, and sales materials for a high-net-worth and executive audience
- Create and maintain presentation decks, including materials presented directly to executive leadership and clients
- Coordinate social media content calendars
- Write website content and landing page updates
- Support executive communications and thought leadership efforts
- Maintain consistency with Vault's brand voice and positioning across all materials, calibrated to a sophisticated, affluent audience
Event & Hospitality Marketing
- Coordinate marketing support for client events, conferences, dinners, and sponsorships - including both high-volume, lead-generation events and smaller, relationship-driven client gatherings, which require different tracking approaches and a different tone
- Manage invitations, registration tracking, attendee communications, and post-event follow-up, with attention to the discretion and personalization expected by high-net-worth clients
- Own vendor selection and budget tracking for events, including sourcing and quality evaluation
- Assist with branded merchandise and promotional material procurement
- Brief internal stakeholders (BDMs, leadership) on event positioning, tone, and messaging ahead of each activation
- Develop sales enablement materials - one-pagers, leave-behinds, and follow-up content - to support BDMs before and after events
- Partner with BDMs to ensure event conversations are captured and translated into appropriate follow-up campaigns
Digital Marketing
- Update website content and digital assets
- Manage email marketing campaigns
- Own campaign tagging and attribution structure in HubSpot, connecting event and campaign activity to downstream quotes and bound policies
- Track campaign performance metrics
- Support paid media efforts and SEO initiatives
- Coordinate marketing automation activities
Project Management & Production
- Manage multiple concurrent projects and deadlines
- Serve as liaison between marketing, business leaders, vendors, and creative partners
- Maintain marketing calendars and production schedules
- Ensure projects move from concept through execution quickly and efficiently
Market Research & Reporting
- Conduct competitive analysis
- Compile campaign metrics and executive summaries
- Track marketing KPIs, including both standard funnel metrics (opens, clicks, conversions) and relationship-based outcomes for high-touch events (referrals, repeat attendance, relationship-stage progression)
- Identify opportunities for new campaigns and initiatives
Requirements
Experience & Qualifications Required
- 5-10+ years of marketing experience
- Strong writing and editing skills, with the ability to write for a sophisticated, high-net-worth, and executive audience
- Experience managing multiple projects simultaneously
- Exceptional organizational skills
- Proficiency with Microsoft Office and PowerPoint
- Experience with CRM and email marketing platforms
- Ability to work independently and prioritize effectively
- Willingness and ability to travel for multi-day, in-person events
Preferred
- Insurance, luxury brand, or professional services experience - specifically, prior experience marketing to or communicating with high-net-worth or ultra-high-net-worth individuals
- Experience with relationship-driven, high-touch client events (as distinct from trade-show or lead-gen event marketing)
- Familiarity with HubSpot, SEMrush, Canva, Adobe Creative Suite, or similar platforms
- Event planning experience
- Social media management experience
