The Sr. Manager, Digital Marketing will lead media strategy, planning, and execution across Signet's Milestone brands, Kay and Peoples, translating brand and business priorities into full-funnel programs that drive awareness, engagement, demand, and omnichannel sales growth.
Key Responsibilities- Support brand strategy by translating business and brand goals into integrated paid media plans that deliver reach, resonance, efficiency, and ROAS across Kay and Peoples.
- Lead tactical campaign planning and execution for brand launches, tentpoles, and evergreen programs from strategy through activation, optimization, and learnings in partnership with agencies.
- Evaluate and shape custom content programs and strategic media partnerships that strengthen the omnichannel customer journey.
- Steward media investment to improve effectiveness, efficiency, budget pacing, and business impact across channels.
- Drive cross-functional collaboration with Brand Marketing, E-Commerce, CRM, Merchandising, Store Operations, analytics, creative, media agencies, and other partners.
- Analyze performance and translate insights into action to improve future planning, campaign outcomes, and omnichannel business results
- Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.
Experience Requirements- 7+ years of media experience, including performance media and hands-on experience across digital video, display, paid social, paid search, linear TV, and emerging media.
- Strong understanding of omnichannel and cross-device shopping behaviors across awareness, consideration, ecommerce, CRM, and store-influenced interactions.
- Ability to analyze campaign performance, identify what is driving results, and translate insights into clear recommendations that improve customer engagement and sales growth.
- Strong organizational skills, attention to detail, and ability to manage multiple priorities.
- Proven ability to influence stakeholders, navigate complexity, build strong partnerships, and deliver business results.
- Proven people leadership, coaching, and team development skills.
- Passion for driving change, challenging the status quo, and improving ways of working.
- Bachelor's Degree in Business, Marketing required
- Agency experience preferred.
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
•
Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans to keep you and your family covered.
•
401(k) with Company Match - Invest in your future with a generous retirement savings plan, including company matching after just one year.
•
Generous Time Off - Recharge with a robust PTO package, plus company holidays.
•
Diversity, Equity & Inclusion Programs - Be part of a culture that celebrates diverse perspectives and fosters belonging.
•
Career Growth & Development - Opportunities for leadership development, mentorship, and continuous learning.
•
Exclusive Perks - Enjoy additional benefits, wellness programs, employee discounts, and more!
