Bachelor's Degree or equivalent experience (6+ years in sales, marketing, or operations)
Minimum 4 years of marketing experience with project management and client relationship skills
Flexibility to travel for business as required
Experience with omnichannel marketing execution and paid media components
Familiarity with AI tools and eagerness to leverage them
Strong organizational, communication, and critical thinking skills
Responsibilities
Serve as a strategic business lead for Demand Generation, driving thought leadership and process improvements
Operate autonomously as a senior contributor, navigating ambiguity and identifying solutions
Leverage campaign strategy expertise to optimize client campaigns and meet strategic initiatives
Manage execution across multiple marketing channels including email, direct mail, and paid media
Forge strategic relationships with clients, providing thought leadership and guidance
Anticipate market needs and translate trends into actionable solutions
Lead cross-functional marketing meetings to achieve client objectives and share best practices
Benefits
Flexible work options, including remote work and in-office engagement
Opportunities for professional development and mentorship
Access to a collaborative and innovative work environment
Participation in regular business and team meetings
Involvement in training and cultural events
Full Job Description
Essential Responsibilities:
Serve as a strategic business lead for your line of business, driving thought leadership on behalf of Demand Generation. Coordinating recommendations and identifying process improvements that strengthen frameworks, improve efficiency, and enable scalable ways of working
Act as a senior contributor and emerging leader, operating autonomously and accountably with a data-driven, self-motivated approach. Comfortable navigating ambiguity, identifying gaps, and driving solutions
Leverage campaign strategy & execution expertise to drive optimization & efficiency within client campaigns & deliver on key business strategic initiatives with a diligent focus on safety & soundness.
Manage campaign execution across multiple marketing channels including direct mail, email, paid media, earned media & Marketplace
Forge strategic relationships with client teams as a trusted advisor and influencer bringing thought leadership and guidance to every conversation by sharing knowledge, encouraging dialogue on insights, and demonstrating strategic thinking
Anticipate evolving client and market needs, translating industry trends into forward-looking solutions that strengthen competitive positioning and support long-term business objectives
Lead cross functional client marketing meetings and collaborate with functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals, optimize marketing opportunities, and share best practices
The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels
Serve as liaison and central point of contact with marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities
Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices
Partner with internal teams to plan & forecast channel capacity, prioritize campaigns, and proactively manage workload balancing to support the strategic priorities of the business and governance requirements
If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teams
Build relationships/networks across key functional areas that support marketing execution plans
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's Degree OR in lieu of degree high school diploma/GED and 6+ years of professional experience in sales, marketing, operations in a corporate environment
A minimum of 4 years of marketing experience to include Project Management and client relationship experience
Ability and flexibility to travel for business as required
Desired Characteristics:
Demonstrated experience with tactical omnichannel execution across multiple channels and a general understanding of Paid Media execution components including tagging, trafficking, digital audiences (Liveramp) for Search, Social, Display/Programmatic and Affiliate
Familiarity with AI tools and eagerness to learn/leverage them to move faster.
Agile skill sets, team, process, tools and/or methods experience, a plus
Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
Project management experience leveraging the Workfront platform for campaign execution
Excellent organization, communication & critical thinking skills, the ability to navigate in a fast-paced environment, the ability to synthesize information, connect the dots and anticipate needs/impacts across the business
Agile skill sets, team, process, tools and/or methods experience, a plus
Be curious and embrace change; be a catalyst for new ways of thinking and delivering for the business
Leadership presence: at ease presenting to executives and leadership teams; able to inspire and persuade
Mentor junior Account Managers and guide internal teams
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Job Family Group: Marketing
About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. We provide responsible access to credit and banking products to support healthier financial lives for tens of millions of people, enabling them to access the things that matter to them.
Additionally, through our innovative products and experiences, we support the growth and operations of some of the country's most respected brands, as well as more than 400,000 small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country's #2 Best Company to Work For® by Fortune magazine and Great Place to Work®.
