Essential Responsibilities:
- Serve as a strategic business lead for your line of business, driving thought leadership on behalf of Demand Generation. Coordinating recommendations and identifying process improvements that strengthen frameworks, improve efficiency, and enable scalable ways of working
- Act as a senior contributor and emerging leader, operating autonomously and accountably with a data-driven, self-motivated approach. Comfortable navigating ambiguity, identifying gaps, and driving solutions
- Leverage campaign strategy & execution expertise to drive optimization & efficiency within client campaigns & deliver on key business strategic initiatives with a diligent focus on safety & soundness.
- Manage campaign execution across multiple marketing channels including direct mail, email, paid media, earned media & Marketplace
- Forge strategic relationships with client teams as a trusted advisor and influencer bringing thought leadership and guidance to every conversation by sharing knowledge, encouraging dialogue on insights, and demonstrating strategic thinking
- Anticipate evolving client and market needs, translating industry trends into forward-looking solutions that strengthen competitive positioning and support long-term business objectives
- Lead cross functional client marketing meetings and collaborate with functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals, optimize marketing opportunities, and share best practices
- The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels
- Serve as liaison and central point of contact with marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities
- Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices
- Partner with internal teams to plan & forecast channel capacity, prioritize campaigns, and proactively manage workload balancing to support the strategic priorities of the business and governance requirements
- If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teams
- Build relationships/networks across key functional areas that support marketing execution plans
- Perform other duties and/or special projects as assigned
Qualifications/Requirements:
- Bachelor’s Degree OR in lieu of degree high school diploma/GED and 6+ years of professional experience in sales, marketing, operations in a corporate environment
- A minimum of 4 years of marketing experience to include Project Management and client relationship experience
- Ability and flexibility to travel for business as required
Desired Characteristics:
- Demonstrated experience with tactical omnichannel execution across multiple channels and a general understanding of Paid Media execution components including tagging, trafficking, digital audiences (Liveramp) for Search, Social, Display/Programmatic and Affiliate
- Familiarity with AI tools and eagerness to learn/leverage them to move faster.
- Agile skill sets, team, process, tools and/or methods experience, a plus
- Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
- Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines
- Project management experience leveraging the Workfront platform for campaign execution
- Excellent organization, communication & critical thinking skills, the ability to navigate in a fast-paced environment, the ability to synthesize information, connect the dots and anticipate needs/impacts across the business
- Agile skill sets, team, process, tools and/or methods experience, a plus
- Be curious and embrace change; be a catalyst for new ways of thinking and delivering for the business
- Leadership presence: at ease presenting to executives and leadership teams; able to inspire and persuade
- Mentor junior Account Managers and guide internal teams
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.You will be required to commute to your nearestHub (either virtual or physical) for in-person engagement activities such as regularbusiness or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Job Family Group:
Marketing
