Your Role in Keeping the Future in Safe Hands:
Strategic Leadership
- Own the development and execution of regional marketing strategy aligned with global objectives and regional growth priorities, including brands under the North American P&L with global presence.
- Lead the positioning strategy to evolve the business into a PropTech services provider (solution + services narrative, differentiation, proof points, and messaging architecture).
- Champion integrated marketing programs that unify messaging, competitive positioning, and audience resonance across all channels.
- Establish operating rhythm with Sales/RevOps to drive pipeline creation, expansion (wallet share), and retention-owning funnel health targets and performance reporting.
- Serve as a key voice in shaping the future of our marketing ecosystem, introducing new methodologies, scalable best practices, and AI-enabled ways of working.
- Introduce strategy on everything we do, from shows, to individual initiative branding
- Be responsible for a multimillion marketing budget aiming for efficiencies on every step and measuring results
Digital & Integrated Marketing
- Lead digital-first, full-funnel campaigns across paid, owned, and earned channels, ensuring strong attribution and KPI alignment.
- Drive optimization across PPC, SEO, SEM, and emerging digital platforms, including AI-driven search.
- Oversee CRM and marketing automation strategy (SFDC, Marketo, 6Sense) to enhance engagement, nurture flows, and campaign efficiency.
- Build and activate B2B and channel partner communities through targeted digital communication strategies that demonstrate clear ROI.
Marketing Operations & Performance
- Oversee marketing operations including campaign planning, resource allocation, agency management, creative development, and performance measurement.
- Own the marketing measurement framework across the full funnel (awareness 12 pipeline 12 revenue), including attribution approach, dashboards, and KPI definitions.
- Strengthen customer and account data quality and insights to improve targeting, segmentation, personalization, and lifecycle marketing.
- Implement governance for MarTech and AI usage (process, privacy, compliance, and vendor management) to ensure scalable and secure execution.
- Present marketing plans, business cases, and performance updates to executive leadership and cross-functional partners.
Marketing Technology & AI Toolkit
- Core revenue stack: CRM, Marketo (marketing automation), 6sense (ABM/intent).
- Web, SEO & conversion: CMS (e.g., WordPress/Drupal/Adobe Experience Manager), SEO tooling (e.g., Semrush/Ahrefs), landing page & form tools, A/B testing & experimentation (e.g., Optimizely/VWO).
- Analytics, BI & attribution: Google Analytics 4, tag management (GTM), BI dashboards (Power BI/Tableau), multi-touch attribution (e.g., Bizible/Marketo Measure), call tracking (e.g., CallRail), and pipeline/revenue reporting in CRM.
- Data & identity: CDP / audience management (as applicable), data enrichment (e.g., ZoomInfo/Clearbit), consent management, and data quality monitoring.
- Paid media & social: LinkedIn Campaign Manager, Google Ads, programmatic/retargeting platforms (as applicable), social scheduling & listening (e.g., Sprout Social/Hootsuite), and review/reputation monitoring.
- Content & creative production: Digital asset management (DAM), brand management, design tools (Adobe Creative Cloud/Figma/Canva), video/webinar platforms (e.g., ON24/Zoom), and content collaboration/approvals.
- Sales enablement & partner marketing: enablement platform (e.g., Highspot/Seismic), proposal/CPQ support as applicable, partner portals, and co-marketing workflow.
- Customer marketing & voice of customer: NPS/CSAT tooling, customer advocacy references, and community platforms (as applicable).
- Project & workflow management: Asana/Jira/Monday.com, intake & prioritization, and agency collaboration standards.
AI-Enabled Marketing (Required)
- Content acceleration: AI-assisted briefs, messaging frameworks, long-form to short-form repurposing, and localization-while maintaining brand voice and review workflows.
- Personalization at scale: dynamic content and nurture variations by persona, vertical, and buying stage using intent + behavioral signals.
- Predictive & prescriptive insights: lead/account prioritization, propensity scoring, churn/expansion signals, and next-best-action recommendations in partnership with RevOps/Sales Ops.
- Experimentation engine: rapid test-and-learn (copy, creative, offers, landing pages) using statistically sound experimentation and incrementality where appropriate.
- Conversational marketing: chat, guided demos, and knowledge-based assistants for website and partner portals (aligned to compliance and data policies).
- Governance & risk management: clear rules for customer data usage, IP/copyright, legal review, and security; defined human-in-the-loop approvals for external-facing content.
Cross-Functional Collaboration
- Partner closely with sales to ensure alignment between marketing activities and revenue goals.
- Manage external agencies and partner networks to maximize impact, efficiency, and ROI.
- Foster a culture of collaboration, innovation, and continuous improvement across the Regional marketing team.
What You Bring
- 10+ years of progressive marketing leadership experience in complex, matrixed organizations.
- Proven success leading integrated marketing programs from strategy through execution and measurement, with clear linkage to pipeline and revenue outcomes.
- Deep expertise in digital marketing, audience profiling, and full-funnel demand generation (including lifecycle and expansion marketing).
- Strong understanding of CRM, marketing automation, ABM/intent, and analytics tools (CRM365, Marketo, 6sense, GA4, BI dashboards, etc.).
- Demonstrated ability to translate product/solution value into compelling narratives for the PropTech and hospitality technology ecosystem.
- AI literacy and practical experience applying AI to improve speed-to-market, performance optimization, and personalization-paired with strong governance and brand quality standards.
- Experience building and nurturing B2B and channel partner communities and co-marketing programs.
- Demonstrated ability to lead, mentor, and develop high-performing teams; effective agency leadership and budget stewardship.
- Exceptional communication, storytelling, and executive-level presentation skills; ability to influence senior stakeholders.
- A self-starter mindset with a passion for innovation, continuous learning, and test-and-learn ways of working.
- Experience in physical security, access control, hospitality technology, or adjacent B2B SaaS/services is beneficial but not required.
