The role

We're building something ambitious in a space that's ready for it, and we need someone to own how we tell that story. As Head of Marketing, you own the narrative of what myAbode is: the positioning, the messaging, and the strategic story that makes a skeptical brokerage believe in what we're building. Real estate is being rebuilt on new infrastructure, and your job is to make myAbode the credible, go-to voice on that transformation in Canada, not just another vendor.

This is a brand-first leadership role, reporting to the CEO and sitting on the leadership team. You'll define and refine our narrative, sharpen a brand that needs more credibility and authority, and clarify how myAbode relates to the brokerages we serve. From there, you'll drive the work that proves it out: product marketing and launches, lead generation and nurture, and go-to-market initiatives. You'll set the direction on SEO and GEO and judge the work, without having to author the mechanics yourself.

It's a founding, zero-to-one shape: intense story-setting up front, then stewardship as it scales. You'll build lean and AI-forward, growing capability through AI agents rather than a big org chart. This is not a pure demand-gen seat. It rewards a confident point of view, genuinely excellent writing, and high agency. If you want to own a brand story from the ground up, you'll find it hard to match.

What you'll own

• A clear, compelling, market-penetrating narrative about who myAbode is and what it does, with a category we define and name.
• Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.
• myAbode positioned as a credible authority on real estate transformation, not just a vendor, and a brand-to-brokerage story that is finally clear.
• A successful product launch with strong adoption across agents and brokerages.
• A modernized website: slick, current, and telling the right brand story.
• A robust lead pipeline, built and nurtured, with time-to-close improving.
• myAbode winning in LLM (GEO) search, with brand direction set and the outsourced work judged against it.
• A voice in the right publications and industry conversations, and thought leadership on AI infrastructure in the real estate back office.
• Lead event and community strategy to increase visibility and generate brand awareness

What we're looking for:

• 8+ years in brand, marketing, or product marketing, with real ownership of positioning and narrative, not just campaign execution. This is a senior, brand-defining seat, so we care most about the depth and quality of what you've built, not the exact year count.
• A strong brand and positioning background with a clear, confident point of view. You hold and defend a position instead of morphing it to please everyone.
• Demonstrated creative ability, with proof. A campaign, brand, launch, or body of work they personally built or ran that is genuinely impressive and shows real marketing talent, not just a list of roles. Expect a portfolio or concrete examples they can walk us through.
• Genuinely excellent writing skills. Clarity and crispness in external communications are non-negotiable here.
• Data-oriented and customer-curious. You build the story from evidence and from what customers actually feel.
• High agency. You run independently and get things done without waiting to be told how.
• Comfortable building in zero-to-one or fast-growth environments.
• AI-forward. You understand the new model is fewer people plus AI agents, and you build that way.
• B2B and category-creation experience: you've named or defined a category before.
• Product marketing and launch experience you can point to.

Nice to have

• Experience in regulated tech or fintech, where security and innovation have to coexist.
• Agency background (a good training ground, not required).
• GEO-literate enough to set direction and judge the work (you don't need to be a GEO operator).

What we offer

• Competitive compensation commensurate with role and skill set, a competitive base with meaningful performance upside tied to what you build.
• Health, Dental & Vision benefits, plus a Health Spending Account & Lifestyle Spending Account.
• A fast-paced, growth-oriented environment with the challenges and rewards that come with it.
• A casual, pet-friendly office with fun social events.

A note on AI in our hiring process

We use AI tools to support parts of our recruitment process, including resume screening, drafting job descriptions, generating interview questions, and transcription. It helps us move faster and focus more of our energy on the human parts of hiring that actually matter.

We thank all applicants who apply; only candidates selected for an interview will be contacted.