Description
The Role We're looking for a highly driven, analytical, and tech-savvy Head of Growth to own growth across Roam's business lines, including subscriptions, leasing, sales, and fleet management.
This is a full-stack growth and marketing role spanning acquisition, conversion, retention, brand, product, data, and technology. You'll join Roam's leadership team and have significant autonomy to set the strategy, identify the highest-leverage opportunities, and execute.
This is a hands-on individual contributor role, not a traditional management position. We're looking for someone with a strong bias toward action who moves fast, gets into the details, and builds. You should be equally comfortable setting direction, launching a campaign, improving a funnel, analyzing data, and iterating based on what you learn.
We're channel and tactic agnostic. You'll be expected to experiment broadly and pursue whatever can drive meaningful growth, online or offline. We care about finding what works and scaling it.
You'll help Roam achieve some of our most ambitious growth objectives: scaling our B2C and B2B customer bases to support a fleet of 5,000 vehicles, developing the strategy and tactics to enter new markets and become a national business, and building Roam into one of the best-known brands in the Canadian automotive market.
Ultimately, you'll be responsible for building the growth engine that helps Roam scale into one of Canada's largest automotive companies.
What You'll Do - Own Roam's growth strategy across B2C and B2B, translating company goals into clear priorities, experiments, and initiatives.
- Own the growth P&L and manage and allocate a multi-million-dollar annual growth budget to maximize growth and return on investment.
- Build and optimize the full customer journey, from awareness and acquisition through conversion, retention, and expansion.
- Scale customer acquisition while improving the efficiency of our growth engine, including CAC, conversion rates, and customer lifetime value.
- Identify, test, and scale growth channels and tactics across both digital and offline marketing, including paid media, organic, content, partnerships, referrals, events, PR, direct mail, out-of-home, TV, and emerging channels.
- Build and launch campaigns, creative assets, landing pages, funnels, growth loops, referral programs, loyalty programs, and lifecycle programs.
- Develop and test pricing, packaging, promotions, and offers to improve acquisition, conversion, retention, and unit economics.
- Build Roam into a nationally recognized automotive brand by increasing awareness, consideration, and trust.
- Build and execute the growth playbook for entering new cities and provinces, including market research, positioning, launch strategy, channel selection, and local execution.
- Own growth analytics, attribution, reporting, and experimentation. Use data to identify opportunities, prioritize investments, measure results, and rapidly iterate.
- Build and improve Roam's growth technology stack, automation, and processes to increase the speed and scale of experimentation and execution.
- Work closely with product, sales, operations, and engineering to identify and execute growth opportunities across the business.
- As you scale growth and identify where additional resources can create leverage, build the business case for new hires and recruit, develop, and manage a high-performing growth team.
Who You Are - You have 7+ years of growth or marketing experience, including meaningful experience in high-growth startups.
- You have a demonstrated track record of helping scale a business through multiple stages of growth, ideally from the $1-10M revenue range toward or beyond $100M.
- You can point to specific, measurable outcomes you personally drove across revenue, customer growth, acquisition, conversion, retention, or unit economics.
- You've been the sole or primary growth or marketing contributor at an early-stage company. You're comfortable figuring out what needs to be done, building from scratch, and executing it yourself.
- You've built and scaled customer acquisition engines, discovered new growth channels or tactics, and grown volume while maintaining or improving unit economics.
- You're a full-stack growth operator with experience across acquisition, conversion, retention, lifecycle, brand, analytics, and experimentation. You're channel agnostic and comfortable working across digital and offline growth.
- You're highly analytical and commercially minded. You understand CAC, LTV, payback, conversion, and retention, and have experience allocating significant budgets based on expected returns.
- You're highly technical and use modern growth technology, analytics, automation, and AI to move faster and accomplish more with fewer resources.
- You have strong creative instincts and understand how positioning, messaging, brand, performance marketing, and creative work together to drive growth.
- You have a strong bias toward action. You experiment, move quickly, learn from results, and iterate rather than waiting for perfect information.
- You're a builder with high standards, strong judgment, intellectual curiosity, and a high degree of ownership. You're comfortable doing the work yourself and building a team once you've proven where additional resources will create leverage.
What We Offer - Salary range: $175k to $225k total earnings with performance bonuses.
- Equity in a profitable, fast-growing company.
- 4 weeks of paid vacation.
- Comprehensive benefits.
- Flexible, hybrid work style - split time between in-office and remote.
- Access to a vehicle as part of Roam's employee vehicle program.
- Work with experienced entrepreneurs and operators who have built and exited multiple successful companies.
How to Apply Submit your resume or LinkedIn profile along with a short application showing us what you've actually built and accomplished.
Rather than a traditional cover letter, tell us about 2-3 of the most meaningful growth outcomes you've personally driven. Be specific about:
- The company, stage, and scale you were operating at
- The problem or opportunity you identified
- What you personally owned and executed
- The results, including the metrics before and after
- What you learned and would do differently
We care less about polished presentations and more about evidence that you can build and scale growth engines.
Finally, include links to your personal or professional work online, if available.
Interview Process - Application Review: Resume or LinkedIn, growth accomplishments, and links to examples of your work (where available).
- Initial Conversation: A conversation about your experience, ambitions, and fit with Roam.
- Growth Deep Dive & Team Interviews: Walk us through the businesses you've helped grow, what you personally owned, the decisions you made, and the measurable results you produced. Meet members of Roam's leadership team and people you'll work closely with.
- Working Session: Work through a real Roam growth problem with us so we can understand how you think, prioritize, experiment, and execute.
- References and Offer.
