About the roleWe're looking for a Head of Marketing to lead growth and marketing for CloudKitchens across the US and Canada. In this role, you will own: setting the strategy, allocating and optimizing a large annual paid media budget, and hitting aggressive customer acquisition targets for all of CloudKitchens.
The ideal candidate is a quantitative, hands-on growth leader who is as comfortable in the numbers as in the creative. You know how to run Meta and Google at scale, you understand CAC economics and B2B acquisition funnels, and you're energized by shifting a motion from raw lead volume toward lead quality. You'll work closely with Sales, the GTM team, and the PLG team to make sure the leads we generate turn into customers, and you'll lead the team and agency partners that make it happen.
What you'll do- Define the paid acquisition strategy for CloudKitchens in the US and Canada, and own the targets that come with it
- Allocate and optimize ad spend across channels, with a focus on efficient customer acquisition and CAC economics
- Manage paid campaigns across Meta (Facebook and Instagram) and Google, and coordinate with agencies and contractors
- Drive creative performance, working with creative partners to test and scale what works
- Analyze conversion funnel metrics, identify drop-offs, and optimize flows end to end
- Partner with Sales to get feedback on lead quality and improve conversion from lead to customer
- Partner with the PLG team on growth levers and with the GTM team on messaging and campaigns
- Work with Marketing on product launches and messaging
- Explore and scale new acquisition channels such as YouTube, TikTok, influencers, podcasts, customer testimonial content, and short-form social creative, using a dedicated experimentation budget
- Build, hire, and mentor a high-performing growth marketing team
What we're looking for- 10+ years of experience in performance marketing or growth marketing
- Experience managing 8 figures+ annual paid media budget
- Deep expertise in Meta Ads (Facebook and Instagram) and Google Ads
- Strong quantitative and analytical skills; a background in mathematics or economics is a plus
- A strong understanding of funnel optimization and CAC economics
- Experience in a high-growth startup or scaleup
- Experience managing agencies, contractors, and teams
- A bachelor's degree
Strong candidates may also- Understand B2B customer acquisition funnels, particularly for SMBs
- Have a track record of high-volume SMB customer acquisition, including Meta-first acquisition strategies
- Have experience running ABM campaigns
- Have experience at fast-paced, high-volume companies with short B2B sales cycles, such as hospitality, food and beverage, services, logistics, or real estate
- Have experience with D2C or consumer performance marketing at scale
- Have experience opening up and scaling new paid and organic channels
What else you need to know This role is based in our Los Angeles office location. As a company driven by innovation and continuous change, close collaboration is essential. We're constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That's why all of our office-based teams work onsite, five days a week.
The base salary range for this role is
$180,000 - $245,000 per year.Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.
Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.
Benefits Summary (USA Full-Time Exempt Employees):- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
Benefits are subject to change at the company's discretion.
Atoms accepts applications on an ongoing basis.
Ready to join us as we serve those who serve others? #LI-Onsite
