Head of Demand Generation

Qualifications

• 6+ years in demand generation or growth marketing at B2B sales-led SaaS companies
• Proven track record of inbound programs generating measurable pipeline
• Strong writing skills tailored for a business audience
• Ability to think through the entire funnel from spend to pipeline to revenue
• Experience as a player-coach, actively managing channels
• Willingness to work in-person in New York five days a week
• Bonus: background in fintech, HR tech, or developer-adjacent fields

Responsibilities

• Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
• Deliver marketing-sourced pipeline against a 3-4x bookings coverage target
• Grow MQL volume and quality, site traffic and conversion, and organic search
• Manage paid spend efficiently against CAC and ROAS goals
• Partner with the COO on brand and the Head of Sales on pipeline conversion
• Hire and build the demand generation team as the company scales

Benefits

• Opportunity to shape and lead a growing team
• Direct impact on company growth and marketing strategy
• Collaborative work environment with key leadership
• Hands-on role with a mix of strategy and execution
• In-office culture fostering teamwork and innovation