Head of Demand Generation

Warp

$130K — $180K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in demand generation or growth marketing at a B2B SaaS company
  • Proven track record of scaling pipeline in a growth stage environment
  • Strong analytical skills to connect spend to pipeline and revenue
  • Hands-on operator with a passion for building and leading teams
  • Ability to partner effectively with sales teams and focus on revenue outcomes

Responsibilities

  • Own the creation and management of marketing-sourced qualified pipeline
  • Run paid acquisition campaigns with a rigorous cost-per-acquisition and payback analysis
  • Drive website conversion strategies to increase demo requests from visitor traffic
  • Develop lifecycle and nurture programs to convert inbound interest into qualified leads
  • Collaborate with sales and RevOps on lead attribution and handoff processes
  • Build and strengthen the demand generation function post-Series B funding

Benefits

  • 100% Health Coverage for employees and dependents
  • 401(k) Matching for financial security
  • Unlimited PTO for flexibility and work-life balance
  • Pre-tax Commuter Benefits for daily travel
  • Daily catered lunches to enhance team culture
  • Quarterly offsite team building retreats at attractive locations
Full Job Description
We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid, lifecycle, web conversion, and the demand programs that feed a sales team scaling from a handful of AEs to 20+. You'll partner closely with our Head of Marketing on brand and with our Head of Sales on conversion. What you'll do • Own pipeline creation as a number. Marketing-sourced qualified pipeline is your scoreboard, at 3-4x coverage on the bookings target. • Run paid acquisition across channels with a real bar for CAC and payback. • Own website conversion: traffic to demo, the funnel math, and the experiments that move it. • Build lifecycle and nurture programs that turn inbound interest into qualified demos. • Partner with sales and RevOps on attribution, routing, and the handoff that decides whether a lead becomes revenue. • Build the demand gen function as spend scales post-Series B. What we're looking for • 6+ years in demand gen or growth marketing at a B2B SaaS company, including scaling pipeline through a growth stage. • You think in funnels and own a number. You can tie spend to pipeline to revenue. • Hands-on operator who can run the channels yourself now and hire as you grow. • Strong partnership instincts with sales. You measure yourself on revenue, not leads. Nice to Have • Experience marketing to founders, finance, or people and ops buyers. • Fintech, HR tech, or developer-adjacent background. Benefits at Warp: • 100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents. • 401(k) Matching: Start investing in your future from day one. • Unlimited PTO: We offer flexible PTO, meaning you're trusted to take the time you need to recharge while balancing your responsibilities and team commitments. • Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office. • Catered Lunch Daily: Great food, every day, on us. No meal prep, no decision fatigue. • Quarterly Offsites: Beautiful locations to connect as a team. Past locations include Spain and Catskills. Warp is based in New York City, and we prioritize candidates who can commit to being on-site 5x per week. Please refer to the top of this page for this position's hiring location.

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