The RoleAd dollars follow attention. They went to Google when search arrived, to Facebook when social took over, and they are moving to creators now: Unilever has said it will put half of its media budget behind them. Most org charts have not caught up. Paid media and creator partnerships still sit on separate teams, with separate budgets and separate numbers, and nobody owns creator media end to end.
We think the fix is a new role, and we are making the hire ourselves. You will be Agentio's founding Head of Creator Media: one person who owns every dollar we spend with creators and across creator media - whether the content lives on a creator's channel or runs as an ad on our own accounts.
Your budget and mandate cover sponsored creator partnerships, creator-led paid ads, traditional paid channels, and AEO (AI answers are heavily influenced by creators). You decide allocate the spend like a fund manager, you own and run the tests, and you report what worked in one measurement stack, with creator media and paid compared on equal terms.
You will own repeatable, measurable B2B pipeline across ABM, paid channels, and inbound, and grow the creator side of our marketplace with the same rigor. A meaningful share of our own paid budget will run through creator media, through the Agentio platform. Every CMO we talk to is asking whether creator media can be bought and measured like any other channel. Your results are the answer.
What You'll DoCreator-Led Demand Generation & Pipeline
- Build the demand engine from scratch: ABM strategy, Meta, Search, paid LinkedIn, Search, B2B influencer and creator strategy, and a scalable inbound/outbound assist motion aligned to the product narrative and ICP.
- Make creator media a core performance channel for Agentio. Decide how much of our paid budget goes to creators versus traditional channels, and back that allocation with data.
- Run Agentio's own campaigns on Agentio. Be our most demanding power user and a source of product insight for the team.
- Own AEO: how Agentio shows up when a marketer asks ChatGPT or Google about creator advertising
- Own the marketing-sourced pipeline number: set targets, track performance, and report with clarity and confidence.
Measure everything in one place
- One measurement stack for creator and paid media: CAC, cost per signup, pipeline per dollar, payback
- Attribution for a B2B funnel where the conversion happens off-platform and the sales cycle takes weeks
- A weekly report to leadership with clear decision rules: what gets scaled, what gets cut, what changes
What We're Looking For- Experience in growth or performance marketing, with real budgets and results you can walk us through
- You've led a team of elite marketers who have reported to you directly
- You have worked with creators: sponsorships, partnership ads, UGC, or influencer programs. You know what a brief, a usage right, and a good creator read look like
- You have managed paid social hands-on (Meta at minimum; LinkedIn, Reddit, or search a plus) and set up the tracking yourself
- Analytical: you build the report, you frame the decision, and leadership can act on it without a follow-up question
- Entrepreneurial: you treat the budget like your own money and the company like your own company
- Creative without ego: you test new formats and drop the ones that do not work, including your own ideas
- B2B or marketplace experience is a plus; so is a point of view on AEO
- Fluent with AI tools in your day-to-day work
Benefits & Perks- Flexible PTO - Take the time you need to recharge
- Comprehensive Health Coverage - Top medical plan through Aetna
- Dental & Vision Plans - Protect your smile and your sight with coverage from Guardian
- 401(k) Retirement Plan - Invest in your future while you build your career
- $100 Monthly Lifestyle Credit - Use it to shop with our amazing Agentio Brand Partners
- Daily lunches and snacks in the office to keep you at your best
- Dinner provided Monday - Thursday
- Fully subsidized gold tier access on Wellhub (Includes LifeTime, Barry's, Solidcore, Headspace, etc)
- Gym in the building! - Your workout, right downstairs
