5-7 years of experience in creator or UGC ad program management
Proven track record of scaling video production and creator networks
Strong understanding of short-form video trends and performance metrics
Ability to think like a performance marketer, leveraging creative for CPA optimization
Excellent writing skills for briefs, scripts, and outreach
Experience with creator payment and rights platforms is a plus
Responsibilities
Build a creator program from scratch with a performance-based model
Recruit and manage a diverse network of 50+ creators across multiple platforms
Achieve a target of 300+ new UGC ad variations monthly
Write creative briefs, hooks, and scripts based on performance data
Collaborate with paid media teams to analyze and optimize ad performance
Establish systems for briefing, review, and asset management
Create content personally when quick proof of concepts are needed
Benefits
Generous PTO and 11 company holidays
Open sick time policy
100% coverage for Medical, Dental, and Vision insurance
401k plan with matching contributions
Health and Dependent Care Flex Spending Accounts
Paid professional development opportunities
Leadership and growth opportunities
Virtual team-building events
Full Job Description
We want someone who has built a creator content engine from nothing and can turn it into hundreds of ad-ready videos a month. You'll recruit and manage a network of creators, write the hooks, decide what scales, and feed our paid social machine with a steady supply of winning creative. If you've ever looked at a spend dashboard and known which 3 seconds of a video were doing the work, this role is for you.
This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.
What you will do:
Build the creator program from zero. Design a performance-based model (for example, a guaranteed monthly minimum tied to video volume, plus bonuses for ads that scale) that creators actually want to join.
Recruit and run a creator bench. Source, vet, onboard and manage 50+ creators across TikTok, Instagram and YouTube, and keep the best ones coming back.
Ship volume. Get to 300+ new UGC ad variations a month within your first two quarters, and keep the pipeline full.
Own the creative brief. Write hooks, angles, scripts and shot lists. Turn what's working in paid into the next batch of briefs every week.
Close the loop with paid media. Partner with our buyers on Meta, TikTok and YouTube to test, read results (hook rate, hold rate, CPA, ROAS) and kill or scale fast.
Build the system. Set up tooling and process for briefing, review, payment, rights management and asset tracking so the program runs without you in every step.
Make content yourself. Film, edit and post when the brief needs a fast proof of concept. You lead from the front.
Who you are:
We care more about what you've shipped than how many years you've done it.
You've built or scaled a creator or UGC ad program, ideally at a fast-growing consumer app or DTC brand.
You can show us real numbers: videos shipped per month, creators managed, and ads that scaled on paid spend.
You're native to short-form video. You know why a hook works, what's trending this week, and what will be stale next week.
You think like a performance marketer. Creative is a lever on CPA, and you treat it that way.
You're a builder. You'd rather set up a scrappy system today than wait for a perfect one next quarter.
You write clearly and fast. Briefs, scripts and creator outreach are a big part of the job.
Nice to have:
Your own following, or a track record of creating content that performs organically.
Hands-on experience with Meta Ads Manager, TikTok Ads Manager or creative analytics tools like Motion.
Experience with creator payment and rights platforms, or with whitelisting and Spark Ads.
Experience with AI video and editing tools (CapCut, Descript, AI avatars or voice) to multiply output.
Bilingual content creation, especially Spanish.
What we have to offer:
Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401k with match
Health & Dependent Care Flex Spending Account
Paid professional development
Leadership & growth opportunities
Virtual company and team building events
System1's headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.
Employees near office locations are returning to the office.
About System1
System1 is an internet company that provides online advertising and marketing solutions. The company was founded in 2013 by Chuck Ursini and Michael Blend. System1's platform uses artificial intelligence to optimize online advertising campaigns and improve user engagement. The company has raised over $270 million in funding and has offices in Los Angeles, San Francisco, and Venice.
