About the role:eBay is seeking a strategic and ambitious leader to build and scale our Community, Social & Influencer function across the US. This role will play a critical part in shaping how enthusiasts discover, connect, engage, and transact across eBay, with a particular focus on accelerating growth for eBay Live.
As Head of Community, Social & Influencer Marketing, you will develop and finalize a growth strategy led by community. It connects creators, influencers, collectors, buyers, and sellers in some of our most passionate categories. You will build and lead a high-performing team responsible for social media, creator partnerships and programs, and community engagement initiatives designed to drive awareness, participation, demand and loyalty.
This is a highly cross-functional leadership role sitting at the intersection of marketing and eBay Live. The ideal candidate combines critical thinking with hands-on execution and has a proven track record building communities and creator ecosystems that deliver measurable business impact.
What You Will Accomplish- Define and lead eBay's social, influencer, and community strategy across key initiatives, partnering with EU team to build out global framework.
- Build and scale a creator and influencer ecosystem that drives awareness, engagement, and participation across eBay and eBay Live.
- Develop community-led growth loops that convert enthusiasts into advocates, creators, sellers, and repeat buyers.
- Create and implement programs that deepen engagement with collectors, hobbyists, and enthusiast communities both on and off platform.
- Partner closely with eBay Live, Category, Product, Brand, and Growth Marketing teams to drive audience acquisition and demand generation.
- Establish scalable frameworks for creator recruitment, onboarding, activation, retention, and performance management.
- Lead the development of social-first content strategies that authentically connect with enthusiast audiences across key platforms.
- Develop measurement frameworks and critical metrics across community growth, engagement, creator performance, audience development, and business outcomes.
- Hire, mentor, and develop a high-performing team while fostering a culture of experimentation, innovation, and continuous learning.
- Stay at the forefront of creator economy, social commerce, and live commerce trends to identify new growth opportunities.
What You Bring- Proven experience across social media, influencer marketing, community building, creator partnerships, or related fields.
- Demonstrated success building and scaling social, creator, or community programs for consumer, marketplace, commerce, media, or enthusiast-focused brands.
- Experience creating community growth strategies that drive measurable engagement, retention, advocacy, and commercial outcomes.
- Strong understanding of the creator economy, influencer ecosystems, social platforms, and emerging community-building models.
- Experience leading teams and influencing senior partners across complex, matrixed organizations.
- Strong analytical capabilities with experience using data and insights to optimize programs and demonstrate impact.
- Excellent communication, storytelling, and relationship-building skills.
- Flexibility required in working hours and travel to be able to support key events in person
Why This Role MattersThe future of ecommerce will be community-first, creator-led, and interactive. This role will help define how eBay builds meaningful relationships with enthusiasts, grows participation in eBay Live, and creates new pathways for buyers and sellers to connect around shared passions.
If you're excited by the opportunity to build communities at scale, shape the future of live commerce, and create experiences that bring enthusiasts together, we'd love to hear from you!
Additional DetailsThe base pay range for this position is expected in the range below:
$166,000 - $221,600
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Remote roles are not eligible for U.S. visa sponsorship.
