USAmeriBancorp

Head of Brand & Creative Strategy

USAmeriBancorp$135K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of experience in brand management and marketing leadership.
  • Proven ability to craft and execute brand strategies grounded in consumer-centric principles.
  • Strong track record of driving brand awareness and market growth through innovative campaigns.
  • Experience in managing and scaling creative teams and operations within a fast-paced environment.
  • Familiarity with AI and emerging technologies that enhance marketing efficiency.
  • Excellent communication and stakeholder management skills.

Responsibilities

  • Define and lead the overall brand strategy focused on 'relationship banking'.
  • Drive brand growth by building awareness in new audiences and markets.
  • Oversee the internal Creative Studio to ensure high-quality, insight-driven work.
  • Utilize AI and emerging tech to refine brand strategies and improve content workflows.
  • Establish scalable frameworks and governance for brand management processes.
  • Inspire and develop a high-performing brand and creative team.
  • Collaborate with senior leadership to integrate brand vision across all customer experiences.

Benefits

  • Opportunity for professional growth within a dynamic, innovative company.
  • Access to the latest marketing technologies and tools.
  • Collaborative, inclusive work environment fostering creativity and experimentation.
Full Job Description
Responsibilities include but are not limited to:
  • Define & Lead Brand Strategy
    • Establish a clear, differentiated brand positioning rooted in "relationship banking".
    • Translate vision into actionable brand strategy, messaging architecture, and identity.
  • Drive Brand Growth & Market Impact
    • Build awareness and consideration, expanding into new audiences and markets.
    • Develop campaigns that create breakthrough, culturally relevant brand moments.
  • Lead Creative Excellence
    • Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.
    • Ensure consistency and quality across all brand expressions and channels.
  • Harness AI & Emerging Technologies
    • Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market.
    • Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities.
    • Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.
  • Build Structure, Process & Governance
    • Create scalable frameworks for brand management, campaign development, and creative operations.
    • Establish clear standards, workflows, and governance to enable speed and quality.
  • Inspire & Develop Team
    • Lead and grow a high-performing brand and creative organization.
    • Foster a culture of ambition, curiosity, experimentation, and continuous learning.
  • Influence & Align Senior Stakeholders
    • Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences.
    • Communicate vision, strategy, and impact with clarity and conviction.


Required Skills:
Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.

About USAmeriBancorp

Valley National Bancorp, doing business as Valley Bank, is a regional bank holding company headquartered in Wayne, New Jersey with approximately $42 billion in assets. Its principal subsidiary, Valley National Bank, currently operates over 230 branch locations in northern and central New Jersey, the New York City boroughs of Manhattan, Brooklyn, and Queens, as well as Long Island, Florida, and Alabama. Valley Bank holds approximately $29 billion in assets. ,Valley Bank is one of the largest commercial banks headquartered in New Jersey.
Learn more about USAmeriBancorp

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