Wide-ranging health and wellbeing benefits including high-quality healthcare
Full Job Description
Job title: Head Marketing Alpha 1
Location: Cambridge, MA
Main Responsibilities
Marketing & Brand Leadership
Own brand vision, strategy, forecasting, and demand signal for the AATD portfolio
Lead the US team in the execution of a highly digital/AI driven launch impacting the patient and HCP journey, treating LLMs as a customer
Lead, develop, and manage the AATD marketing team, including Account/Acct Marketing, Patient Experience, Product Strategy, Digital/AI Innovation, and Congresses/Speaker Bureau functions
Direct brand planning, campaign and messaging strategy, and KPI development/tracking across account and patient workstreams
Lead launch readiness and go-to-market orchestration for new AATD
Serve as external liaison to KOLs and Patient Advocacy Groups (PAGs)
TLL Strategy
Ensure seamless integration between TLL field activity and marketing strategy, acting as the connective tissue between HQ brand strategy and local/regional execution
Partner with Sales/Field Leadership to align TLL deployment with account planning, KOL engagement, and market access priorities
Establish governance rhythms and communication cadences between the marketing organization and the TLL organization to ensure consistent field messaging and rapid feedback loops from the field into brand strategy
Governance & Cross-Functional Partnership
Lead program governance including core teams, LRRs (Launch Readiness Reviews), ELC, SPC Leadership Team, and NALT meetings
Act as strategic partner to Global and U.S. cross-functional leadership, including Commercial Operations, Market Access, Medical, Regulatory, and Communications
Partner with PAPA (Patient Advocacy/Programs) leadership on compliant patient engagement program (PEP) execution
Liaise with Global brand teams to ensure alignment between U.S. execution and global strategy
Team & People Leadership
Manage and develop a multi-disciplinary marketing team (Product Strategy, Account Marketing, Patient Experience, AI/Digital Innovation, Speaker Bureau, Health Systems)
Build organizational capability, talent pipeline, and culture across both the marketing and TLL organizations
Manage budget, resourcing, and operational excellence for the AATD marketing function
About You
Required Qualifications
Bachelor's degree required; MBA or advanced degree preferred
10+ years of pharmaceutical/biotech marketing experience, including rare disease, specialty, or orphan drug marketing
Proven experience managing or closely partnering with field-based teams (TLLs, KAMs, or similar liaison roles)
Demonstrated success leading product launches, ideally in rare disease or specialty markets
Strong track record of people leadership and cross-functional influence at senior levels
Experience with patient advocacy engagement and KOL/PAG relationship management
Familiarity with digital/AI-enabled marketing tools and platforms (e.g., Veeva, CRM, digital "find and switch" initiatives) a plus
Key Relationships
General Manager
U.S. and Global Alpha 1 Brand Team
U.S. Sales/Field Leadership & TLL organization
Commercial Operations, Market Access, Medical Affairs, Regulatory, Communications
Patient Advocacy & Programs (PAPA) leadership
Why Choose Us
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness program
The salary range for this position is: $232,500.00 - $335,833.33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
About Sanofi
Sanofi is a global pharmaceutical company that specializes in the research, development, and manufacturing of prescription drugs and vaccines. The company operates in over 170 countries and has a diverse portfolio of products that includes treatments for diabetes, cancer, cardiovascular disease, and rare diseases. Sanofi is committed to improving global health and has a strong focus on innovation and sustainability. The company has received numerous awards for its research and development efforts and is recognized as a leader in the pharmaceutical industry.
