We are looking for a GTM Performance Strategy Lead, Seasonal brands to join the GTM Performance Strategy team. Reporting to the GTM Performance Strategy Manager, you will play a pivotal role as a senior strategic advisor within our newly evolved team, turning multi-source data ecosystems into strategic growth drivers and performance frameworks for the Sea-Doo & Ski-Doo brands.
In this role, you will frame the critical business questions, establish cross-channel performance benchmarks, and guide the Brand Strategy team toward high-impact marketing decisions. Partnering across Brand Strategy, Market Research, Customer Analytics, Marketing Analytics teams and various Marketing Centers of Expertise (COEs), you will challenge conventional channel practices, and turn multi-source intelligence into strategic priorities. Your leadership will ensure Sea-Doo & Ski-Doo brands anticipate market shifts, mitigate brand risks, maximize marketing ROI, and capitalize on high-stakes growth opportunities.
YOU'LL HAVE THE OPPORTUNITY TO: - Frame and direct analytical focus by identifying priority business questions, key metrics, and emerging market signals for analytics teams to investigate.
- Define data consolidation guidelines and establish unified analytical frameworks to ensure consistent strategic lenses across all internal and external data sets.
- Evaluate and interpret macro performance, translating campaign and market outcomes into forward-looking hypotheses that trigger strategic course corrections.
- Monitor and optimize seasonal brands' cross-channel KPIs, collaborating closely with Centers of Expertise (COEs) to set performance benchmarks.
- Serve as a senior GTM Efficiency Reference, actively challenging existing channel practices to optimize efficiency, marketing ROI, and business impact.
- Orchestrate cross-functional alignment across Brand Strategy team, analytics teams, external partners, dealer marketing team and COEs to drive a cohesive, data-backed business direction.
- Guide brand direction with data-backed strategic priorities, directly informing Partner and Agency briefs.
- Lead executive recommendations that shape future brand positioning, long-term growth plans, and multi-year GTM roadmaps.
YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES: - 8+ years leading GTM strategy, marketing effectiveness/360 performance, or strategic planning within consumer-centric industries.
- Proven ability to move beyond reporting into connecting Marketing performance dots to broader business strategy, framing complex challenges, and guiding analytics teams to support the achievement of a common goal.
- Comfortable acting as a trusted advisor and reference point-willing to constructively challenge legacy marketing/channel mixes and go-to-market assumptions to maximize ROI.
- Exceptional storytelling and synthesis skills, with demonstrated experience orchestrating alignment among diverse leadership groups.
- Natural leader who thrives in matrixed environments, navigates ambiguity with ease, and breaks down silos between Brand, analytics, and COEs.
- Fluent in English (French is a strong asset).
- Curious, autonomous, and highly collaborative - you take initiative and follow through.
Do you have other qualifications? Tell us what is unique about you, and why you would be a great addition to the team.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.Let's start with a strong foundation - You want it, we have it:
- Annual bonus based on the company's financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
#LI-Hybrid #LI-EF1
