GTM Lead (NYC)What You'll Do- Own go-to-market end to end: messaging, channels, and the handoff between product and revenue.
- Run outbound and inbound sales motions with early customers and design partners, from first call to signed deal, using Lava's own AI sales tools to move faster.
- Partner directly with the founder and engineering team to translate customer feedback into product decisions.
- Build and test growth channels (content, partnerships, developer communities, paid) and double down on what works.
- Define and track the metrics that matter: pipeline, activation, usage-based revenue growth, retention.
- Represent Lava at events, in developer communities, and in front of prospective merchants and users.
- Stand up the early GTM stack and processes (CRM, outreach tooling, reporting) as the team's first commercial hire.
What We're Looking For- Experience in growth or technical sales, ideally at a SaaS company selling to developers or other technical buyers.
- Comfortable owning a number and being measured against it.
- Able to hold a credible conversation with engineers about APIs, billing, or infrastructure concepts. No coding is required, but you need enough fluency to build trust with a technical audience.
- Comfortable using AI tools as part of your daily workflow, prospecting, follow-up, and pipeline management.
- Scrappy and hands-on: you've built a process or channel from scratch, not just operated inside an existing one.
- Strong written and verbal communicator who can represent the company externally.
- Comfortable with ambiguity and moving fast in a small team without an existing GTM playbook.
Why You'll Love This Role- Shape the go-to-market for an entirely new category, one with no existing playbook and no established way to sell it.
- Work in a small, tight-knit, and highly motivated team that stays focused on outcomes, without unnecessary process or distractions.
- Work directly with a founder who's hands-on with product, not just strategy, so your customer feedback actually shapes what gets built next.
- Be part of a company operating at the cutting edge of AI, where speed, ownership, and impact matter more than process.
- The media is already excited about what we're building: read our TechCrunch feature here.
- Direct influence over positioning, messaging, and which customers Lava chases first.
- Help shape how the trust layer, access layer, and financial backbone of the AI web get built.
Location & Work Authorization- This is an in-person role based out of Lava's New York City office.
- Candidates must currently be authorized to work in the United States; Lava is unable to sponsor visas at this time.
If you're excited about owning big problems, building products people need, and having a direct hand in how the future of AI commerce works, we'd love to talk.