GTM Lead (NYC)

Lava

$120K — $150K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in growth or technical sales, preferably in a SaaS environment.
  • Proven ability to achieve numerical sales targets and metrics.
  • Fluency in technical discussions related to APIs, billing, and infrastructure without needing to code.
  • Effective experience with AI tools for sales processes and pipeline management.
  • Demonstrated ability to create processes or sales channels from the ground up.
  • Strong written and verbal communication skills for external representation.
  • Comfort with fast-paced, ambiguous environments without structured playbooks.

Responsibilities

  • Own the end-to-end go-to-market strategy, including messaging and channel development.
  • Manage both inbound and outbound sales efforts from initial call to signed deal.
  • Collaborate with product and engineering teams to integrate customer feedback into product decisions.
  • Develop and test various growth channels to identify effective strategies.
  • Define key performance metrics to track pipeline and revenue growth.
  • Represent the company at events and in technical communities.
  • Establish the foundational go-to-market stack and processes as the first commercial hire.

Benefits

  • Opportunity to shape a go-to-market strategy for a pioneering product.
  • Work closely with a dedicated and driven small team focused on impactful outcomes.
  • Direct interaction with a hands-on founder to influence product development.
  • Engage with cutting-edge AI technologies in a rapidly evolving landscape.
  • Positive media attention resulting from innovative company efforts.
  • Involvement in defining marketing strategies and targeting initial customers.
  • Contribute to foundational aspects of AI commerce infrastructure.
Full Job Description
GTM Lead (NYC)

What You'll Do
  • Own go-to-market end to end: messaging, channels, and the handoff between product and revenue.
  • Run outbound and inbound sales motions with early customers and design partners, from first call to signed deal, using Lava's own AI sales tools to move faster.
  • Partner directly with the founder and engineering team to translate customer feedback into product decisions.
  • Build and test growth channels (content, partnerships, developer communities, paid) and double down on what works.
  • Define and track the metrics that matter: pipeline, activation, usage-based revenue growth, retention.
  • Represent Lava at events, in developer communities, and in front of prospective merchants and users.
  • Stand up the early GTM stack and processes (CRM, outreach tooling, reporting) as the team's first commercial hire.
What We're Looking For
  • Experience in growth or technical sales, ideally at a SaaS company selling to developers or other technical buyers.
  • Comfortable owning a number and being measured against it.
  • Able to hold a credible conversation with engineers about APIs, billing, or infrastructure concepts. No coding is required, but you need enough fluency to build trust with a technical audience.
  • Comfortable using AI tools as part of your daily workflow, prospecting, follow-up, and pipeline management.
  • Scrappy and hands-on: you've built a process or channel from scratch, not just operated inside an existing one.
  • Strong written and verbal communicator who can represent the company externally.
  • Comfortable with ambiguity and moving fast in a small team without an existing GTM playbook.
Why You'll Love This Role
  • Shape the go-to-market for an entirely new category, one with no existing playbook and no established way to sell it.
  • Work in a small, tight-knit, and highly motivated team that stays focused on outcomes, without unnecessary process or distractions.
  • Work directly with a founder who's hands-on with product, not just strategy, so your customer feedback actually shapes what gets built next.
  • Be part of a company operating at the cutting edge of AI, where speed, ownership, and impact matter more than process.
  • The media is already excited about what we're building: read our TechCrunch feature here.
  • Direct influence over positioning, messaging, and which customers Lava chases first.
  • Help shape how the trust layer, access layer, and financial backbone of the AI web get built.
Location & Work Authorization
  • This is an in-person role based out of Lava's New York City office.
  • Candidates must currently be authorized to work in the United States; Lava is unable to sponsor visas at this time.

If you're excited about owning big problems, building products people need, and having a direct hand in how the future of AI commerce works, we'd love to talk.

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