Anaplan is a cloud-based business modeling and planning platform for sales, operations and finance. The company is a recent entrant to the business planning market, which for decades has been dominated by the “big four” legacy vendors: IBM, Oracle, SAP, and Microsoft. Anaplan CTO Michael Gould developed Anaplan as a response to these legacy systems. At the core of his technology is a single hub where the business user, and not IT, can build, deploy, maintain, and share models. Anaplan is headquartered in San Francisco, with offices in Minneapolis, England, France, Sweden, Benelux, Australia, Russia, Malaysia, and Singapore. Anaplan was founded in 2006 by Guy Haddleton and Michael Gould. Gould noted, “Outdated technologies and disconnected legacy applications have made dynamic interaction across teams nearly impossible, forcing users into static models that can’t keep pace with daily change” – and set about to change that. He spent two years developing a platform that could utilize new computing abilities, such as in-memory computing, 64-bit multi core processing, database innovation, and SaaS delivery. After four years of platform development, Anaplan was officially launched to the public in October 2010.