Apple

Growth Marketing, Maps and Apple Business

Apple$130K — $155K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10 years of experience in growth or performance marketing with B2B or B2C exposure.
  • Proven ability to analyze funnel data and present actionable recommendations for marketing strategy.
  • Experience contributing to or building marketing attribution frameworks connecting spend to outcomes.
  • Strong analytical problem-solving skills with a focus on measurable business growth strategies.
  • Bachelor's degree required.

Responsibilities

  • Analyze usage and funnel data to identify successful strategies and areas for improvement.
  • Develop frameworks that link marketing investment to business outcomes.
  • Collaborate with marketing, data science, and product teams to ensure alignment on key metrics.
  • Conduct hands-on analysis and present findings to diverse teams within the organization.
  • Shape the planning and optimization processes for Apple Maps marketing initiatives.

Benefits

  • Opportunity to work at one of the fastest-growing areas within Apple.
  • Collaboration with cross-functional teams in a dynamic work environment.
  • Engagement in high-impact decision-making related to marketing strategy.
  • Access to comprehensive training and development resources.
Full Job Description
This role sits at the intersection of data and strategy - translating usage trends into clear recommendations that shape how businesses discover and grow with Apple Maps. This person will help define what success looks like for the year ahead, uncover the insights that drive smarter marketing decisions, and partner across teams to turn strong analysis into meaningful results.

Description

This role sits at the center of planning, analysis, and optimization for one of Apple's fastest-growing areas. Day to day, this means digging into usage and funnel data to understand what's working and why, building the frameworks that connect marketing investment to business outcomes, and working closely with marketing operations, data science, and product teams to keep everyone aligned on what matters most. This role requires moving between big-picture planning and detailed, hands-on analysis, and presenting findings and recommendations to teams across the organization.

Minimum Qualifications

7-10 years of experience in growth marketing, performance marketing, or a related field, ideally with exposure to funnel optimization across B2B or B2C audiences

Proven ability to analyze marketing funnel and usage data to develop and present clear, actionable recommendations that shape marketing strategy for cross-functional audiences

Demonstrated experience building or contributing to attribution or measurement frameworks that connect marketing spend to business outcomes

Analytical problem-solving skills with a track record of developing and optimizing marketing strategies that drive measurable business growth

Bachelor's degree required

Preferred Qualifications

Track record of managing fiscal year planning processes, including goal setting, KPI definition, and budget pacing across multiple channels

Ability to evaluate channel performance - such as search, social, email, or partner channels - and translate findings into investment allocation recommendations

Experience designing or informing retention and re-engagement strategies that improve activation or conversion outcomes

Outstanding written and verbal communication skills, with the ability to tailor messaging for different teams and levels of seniority

Skilled at navigating competing priorities and driving alignment across teams

Track record of building structure and process in ambiguous or undefined areas

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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