Your Role in Supporting Our Members: We're looking for a
Growth Marketing Manager who can take ownership of our product positioning, messaging, and go-to-market strategy to drive growth in our
Wealth & Investing portfolios. This role is for someone that thrives on connecting with cross-functional teams to develop innovative marketing strategies that increase product acquisition, usage, and promote lifecycle engagement to deepen loyalty. Succeeding in this role will mean understanding our business, our members, and levers for growth while dynamically evolving our marketing strategy and tactics.
You will be responsible for leading one Marketing Specialist, who will support you in setting the strategies, executing the plans, and measuring performance for our Investing product portfolios.
This is a
Temporary, Fulltime position that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically, you'll be required to attend in-person activities or events. You will report to the Senior Marketing Manager.
How You'll Make an Impact: - Taking ownership of product positioning, messaging, and the go-to-market strategy for Wealth & Investing offerings across our target segments.
- Partnering with our product teams and cross-functional stakeholders to develop the roadmap of marketing strategies that deliver on growth objectives across the member lifecycle (awareness, conversion, portfolio growth and retention).
- Build and ship new features and product updates from concept through launch and adoption.
- Embedding member-centricity into campaign planning and execution.
- Using a data-driven approach to plan, execute, test, and optimize campaigns within a variety of marketing channels (paid media, website, email, digital banking, events, organic social media, and branches).
- Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against short-term and long-term KPIs, while connecting results to opportunities for improvement.
- Enabling branches, advisors, and other internal teams to tell a compelling story about our product benefits.
- Managing multiple high-priority projects in a deadline and data-driven environment.
- Leading and mentoring a marketing specialist, guiding them to deliver high-quality marketing campaigns.
What You'll Bring to the Team: - A university degree, preferably in Marketing, Business, or a related field.
- 5-10 years of professional experience in Marketing (preferably in the financial services sector).
- Proven experience in people leadership.
- In-depth knowledge of marketing strategy, delivery, and all elements of internal and external marketing channels.
- Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy.
- Interest and curiosity to understand the Wealth & Investing space
- Proven ability to partner with data-driven stakeholders such as cross-functional teams and Product leads.
- Strong communication skills with an ability to use influencing skills to drive team alignment.
- Strong analytical skills to measure performance, derive insights, and aid in decision making.
- Superior story-telling and presentation skills.
- Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach.
You'll Thrive Here If You Are: - A leader - you understand how to motivate and support others in advancing the vision and mission of an organization. You craft plans, influence others in making progress on strategic goals, and cultivate an environment in which all are invited to contribute to success.
- An expert business operational navigator - you understand how to drive balanced growth against organizational priorities and can pivot based on market changes. You know where to dig deep, where to delegate and where to prioritize to achieve results.
- A dynamic communicator - with great interpersonal and communication skills, you create a clear understanding of expectations; you address escalated challenges and issues in reporting areas; and you represent the functional area across the organization.
- A self-starter - you have a bias towards action and are motivated by getting things done. You have a habit of uncovering opportunities through curiosity and testing new ideas to drive results.
- A strategic marketer - you plan and coordinate to establish marketing strategies, and tactical plans; and you lead development of integrated solutions, services and programs. You connect the dots across the business to provide more effective and efficient solutions.
- Curious & innovative - you're on top of the financial services industry, political and economic trends and are constantly looking for new marketing opportunities to test. You identify risks and opportunities that may impact the business unit and or designated area.
- Analytical - you are data-driven in your approach and can skillfully interpret customer, campaign and market data, recommending changes and optimizations.
We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.
What You'll Earn: This role offers a salary range of
$108,500 to $134,085 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.
Why You'll Love Working Here: A career at Vancity is more than just a job, you're joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:
- Living Wage Employer: We're the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada's Top Employers.
- Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
- Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time.
- Extra Stat Holidays: In addition to BC's 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness.
- Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from.
- Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone.
Vancity Talent Programs: Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.
At Vancity we're committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.
