4-7 years of product marketing experience, ideally in a startup or consumer brand environment
At least 2 years of experience owning go-to-market launches
Hands-on experience with HubSpot for product launches
Strong ability to coordinate across multiple marketing channels
Experience launching products in diverse geographic markets
Excellent qualitative research skills for strategic recommendations
Interest and familiarity with AI and automation tools
Responsibilities
Own end-to-end go-to-market strategy for new product launches
Develop product positioning and messaging frameworks
Set up and manage HubSpot infrastructure for launches
Coordinate paid, organic, and growth channels for launches
Manage analysis and reporting workflows for actionable insights
Identify and address gaps in planning and tracking processes
Collaborate with product and sales teams to ensure launch readiness
Accountable for meeting performance targets against clear KPIs
Benefits
Dental Care, Vision Care & Life Insurance premiums fully paid
Extended Health Care coverage
Disability Insurance
Education Support programs
Parental Leave Top Up
Equity options offered
Full Job Description
The Opportunity:
Jetson is looking for a Product Marketing Specialist to own how our new products go to market - from positioning and messaging to launch execution and performance tracking. This is a high-ownership role at the intersection of product, growth, and revenue. You will define how each product is introduced to the world, ensure our CRM and analytics infrastructure reflects what's live in each market, and coordinate across paid, organic, and growth channels to make launches land. You'll be the connective tissue between product roadmap and marketing results.
What You Will Do:
Own end-to-end go-to-market strategy for new product launches - defining target segments, positioning, messaging hierarchy, and channel mix, then driving execution from announcement through adoption.
Develop and maintain product positioning and messaging frameworks that translate technical features into clear, benefit-led stories tailored to distinct buyer personas and geographies
Set up and manage HubSpot infrastructure to support product launches: creating custom properties, configuring lifecycle stages, and designing dashboards that track launch performance across markets and geographies
Coordinate paid, organic, and growth channels for each launch - briefing channel owners with positioning, defining experiments, aligning creative and copy to the messaging framework, and tracking which channels drive pipeline velocity
Manage analysis and reporting workflows, including win-loss research and competitor positioning tracking, to provide actionable insights for various stakeholders.
Identify process and tooling gaps in how launches are planned and tracked; build repeatable playbooks and automate workflows using AI tools to increase the team's capacity.
Collaborate with product and sales to align on launch readiness, enablement materials, and feedback loops.
Be held accountable to performance targets - success in this role is measured against clear KPIs including pipeline contribution, launch-attributed revenue, channel performance, and adoption metrics by product and geography.
What You Bring:
4-7 years of product marketing experience, with at least 2 years owning go-to-market launches at a high-growth startup or fast-moving consumer brand; experience in home services, energy, or hardware is a plus
Demonstrated expertise in positioning and messaging - you can write a positioning statement, build a messaging framework, and translate both into briefs that align a cross-functional team
Hands-on HubSpot experience: you know how to architect custom properties and deal pipelines for new products, configure lifecycle stages and workflows, build segmented lists for multi-geo rollouts, and create dashboards that surface the metrics that matter
Proven ability to coordinate across paid, growth, and organic channels for a launch - you understand how each channel works well enough to write a tight brief, review creative, and hold partners accountable to the messaging
Experience launching products or campaigns in multiple geographies - including localizing messaging, adapting competitive positioning by market, and setting up tracking that distinguishes performance by region
Strong qualitative research skills, you can synthesize findings into clear strategic recommendations
Comfort working with data - you can pull reports, analyze funnel metrics, build a launch scorecard, and identify where pipeline is stalling and why
Genuine interest in AI and automation: you actively look for tools and workflows that eliminate manual work, and you've already used AI to improve how you research, write, or run campaigns
Collaborative, organized, and proactive: you're comfortable driving alignment across product, sales, and growth without formal authority, and you keep projects moving even when priorities shift.
Experience with modern tools, including AI, to automate and make your day more efficient.
Job Type:Full-time, Permanent
Pay: $107,000 - $119,000 per annum
Benefits:
Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson
Extended Health Care
Disability Insurance
Education Support
Parental Leave Top Up
Equity
Work Location: In person - Vancouver
Do you feel like you don't have everything that's listed above but can still do the job? If you have the core skills and experience that we're looking for and are willing to use your talent to learn the rest, we encourage you to apply!
