Growth Marketing Manager

Growth Marketing Manager Reports to the Senior Director of Growth ull-time, permanent ull Remote The role Toolbx is hiring a Growth Marketing Manager, reporting to our Senior Director of Growth. You will find the independent building suppliers most likely to become customers and turn them into pipelines with Sales. You will own the acquisition plan and channel decisions, manage the approved demand budget and deliver a quarterly sourced-pipeline target. Your primary channels are in-person events and named-account outreach, supported by paid media, search and the website. You will work with Product Marketing & Brand on positioning, content and the marketing plan. We're looking for someone analytical and fast-moving who wants to help independent suppliers use technology to grow and compete. What you will own ull Build the quarterly acquisition plan within the integrated marketing plan, and agree sourced-pipeline targets with Sales ull Segment audiences, then set up, launch and manage acquisition campaigns ull Run ABM programs to named accounts, agreeing account selection, offers and follow-up with Sales ull Design outbound plays with Sales for named accounts, including targeting, offers and sequence content. Sales and SDRs run the outreach. ull Run the trade show, conference and field event calendar, from selection and budget to outreach, lead capture and follow-up ull Support buying-group and association partnerships with partner events and member outreach ull Set up, promote and follow up on prospect webinars ull Own prospect email and nurture programs, from build and send to optimization, using content from Product Marketing ull Run paid media, search and social in support of events and ABM, and test referrals ull Own website conversion performance and SEO, including campaign landing pages, forms, analytics and conversion tests ull Build and maintain ICP target lists, scoring and campaign workflows in HubSpot, with agreed Sales handoff rules ull Write and test ad, email and landing-page copy, and roll out what wins ull Support launches, content and customer programs with targeting, distribution and lead capture ull Work within Product Marketing's positioning and messaging. Product Marketing owns page content, product content and webinar content; this role owns targeting, distribution and conversion. ull Allocate the demand budget across channels based on results and sales feedback ull Track campaign sources and results so channels can be compared ull Review pipeline weekly with Sales and report monthly on spend, pipeline and conversion ull Use and improve the team's AI workflows for research, campaign production and reporting ull Manage agencies and freelancers ull Lead, coach and support the Marketing Coordinator Your first 90 days ull Audit current acquisition campaigns and channel performance, and present what to keep, cut, test and grow ull Take over the acquisition campaigns and events in progress, including their committed budget ull Agree the sourced-pipeline definition, quarterly target and reporting baseline with Sales ull Launch an ABM pilot with Sales on a set of named accounts ull Set up the weekly pipeline review and monthly channel report How success will be measured ull Sourced qualified pipeline ($) against quarterly target ull Cost per qualified opportunity and CAC payback ull Conversion from sourced opportunity to closed-won customer ull MQL to SQL to opportunity conversion rates ull Pipeline and ROI per event You are a strong candidate if you ull Have 5+ years in B2B marketing, ideally with a SaaS or platform product ull Have marketed to a traditional, relationship-driven industry; construction, distribution, wholesale or similar is an asset ull Have owned a sourced-pipeline target and can walk us through the numbers, including what missed and what you changed ull Have run trade shows, field events and ABM, and know how to allocate budget across channels ull Have marketed into a defined market of named accounts rather than high-volume lead gen ull Are hands-on with HubSpot, Google and LinkedIn Ads, and GA4. Experience with ABM tools is a plus. ull Have designed A/B tests, written the copy for them, and can explain what changed as a result ull Are comfortable working directly with Sales and treat pipeline, not impressions, as the scoreboard ull Have coached team members and coordinated agencies or freelancers ull Use AI tools daily, with a clear process for checking their output ull Spot upcoming challenges early and act on them ull Make hard, fast decisions in a data-driven environment ull Collaborate well with cross-functional teams Why join us? ull Competitive compensation with opportunity for growth and equity eligibility ull Comprehensive benefits plan ull Quarterly virtual team events ull No formal dress code, and we'll give you Toolbx swag to rock ull Experience with a fast-growing start-up ull A chance to make a huge impact in the trillion-dollar construction industry ull Outstanding company culture Compensation, travel and terms Salary range Competitive Travel Occasional travel to industry events Terms of employment Full-time, permanent Location of work Remote