Growth Marketing Manager

NewForm

$100K — $280K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7+ years in paid media, ideally with agency and consumer app background
  • At least 2 years in management roles
  • Proficient in Meta advertising
  • Experience handling seven-figure media budgets
  • Strong presentation and communication skills
  • Excellent analytical capabilities to refine strategies based on performance data
  • Understanding of mobile advertising metrics and measurement systems preferred

Responsibilities

  • Oversee media budgets ranging from $5M to $50M across major platforms
  • Manage client relationships through regular meetings and quarterly business reviews
  • Craft comprehensive growth strategies centering on creative in paid ad programs
  • Translate data on creative performance into actionable insights for clients and teams
  • Identify and implement optimizations to enhance media efficiency and scalability
  • Collaborate with creatives and media buyers to develop high-performing content

Benefits

  • Full-time, in-office position in New York City
  • Company-paid health, dental, and vision insurance
  • $300/month commuter benefit
  • Annual team offsites to exciting destinations like Tulum and Hokkaido
Full Job Description
THE ROLE

As a Growth Marketing Manager, you will play a key role in leading client relationships, media strategy, and creative performance across several high-growth accounts. You will oversee forward-deployed creatives and media buyers to drive efficient spend, scale accounts, and connect media strategy with creative intelligence.

This role is primarily client-facing and strategic, but you should also be able to dive into the weeds. You will use your platform expertise, analytical judgment, and understanding of creative performance to help clients grow faster and more efficiently.

RESPONSIBILITIES
  • Oversee annual media budgets of $5M-$50M across channels, primarily Meta, TikTok, and Google
  • Lead client relationships and communication, including regular meetings and QBRs
  • Develop cohesive growth strategies with creative at the center of the paid ads program
  • Translate creative performance data into actionable strategy for clients, creative teams, and media buyers
  • Proactively identify optimizations to improve media efficiency and scalability, including work outside the dashboard such as funnel strategy, signal quality, offer testing, and measurement
  • Partner with forward-deployed creatives and media buyers to turn insights into high-performing content and scaled spend

REQUIREMENTS
  • 4-7+ years of paid media experience, with agency and/or consumer app experience highly preferred (at least 2 year of experience in management roles)
  • Deep expertise in Meta required
  • Experience managing accounts with seven-figure annual media budgets
  • Strong presentation skills, including the ability to craft compelling decks and communicate clearly in client meetings
  • Strong analytical skills and comfort connecting performance data to strategic recommendations
  • Preferred: deep understanding of mobile advertising, including SKAN, AEM, MMPs, and related measurement systems

BENEFITS
  • Full-time, in-office position in New York City
  • Competitive base (100k-140k) + bonus structure, total compensation range 100k-280k/yr
  • Company-paid health, dental, and vision insurance
  • $300/month commuter benefit
  • Annual team offsites. Our last two were in Tulum, Mexico and Hokkaido, Japan.

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