The roleWe are seeking a
Growth Marketing Manager with experience in managing campaigns on Google Search, YouTube, TikTok, and/or Meta as well as a quantitative background leveraging Statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in all regions, managing multiple accounts.
This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results.
The role can be based out of NYC, SF, or Remote. How you'll contribute- Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
- Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency
- Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
- Prepare accurate reports with clearly synthesized insights and actionable next steps
- Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace
- Stay up to date on relevant industry trends, new ad products, and best practices
What you need to succeed- 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year
- Analytical mindset with creative intuition. Equally fluent in metrics and emotion
- Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications
- Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner)
- Capable of working independently, proactively creating plans from the ground up
- Develop and continually expand or refine targeting/copy/assets based on performance
- Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent)
- Experience designing or reading geo-lift, conversion lift, or brand lift studies
- International awareness, with knowledge of diverse cultures
- A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done
At Eight Sleep, we continually celebrate the diverse community different individuals cultivate.
