5+ years of experience in high-performing environments like consulting or high-growth consumer marketing
Proven track record managing significant marketing budgets across multiple channels
Strong understanding of brand and performance marketing balance
Deep analytical skills with experience in measuring marketing effectiveness
Strong creative instincts with a history of developing compelling campaigns
Familiarity with key marketing metrics such as CAC and ROAS
Highly organized and detail-oriented with the ability to manage multiple initiatives
Strong communication skills for cross-functional collaboration
Entrepreneurial mindset with a sense of ownership and intellectual curiosity
Responsibilities
Own and allocate the marketing budget to maximize brand impact
Develop and manage marketing investment plans, optimizing resource allocation
Evaluate marketing effectiveness across various initiatives
Balance short-term performance with long-term brand development
Partner with Finance to assess marketing performance and investment opportunities
Leverage data and insights to inform budget decisions and growth opportunities
Establish accountability for marketing spend linked to measurable outcomes
Shape creative strategy across various marketing channels
Analyze campaign performance to identify winning concepts and insights
Translate marketing data into actionable creative recommendations
Establish reporting frameworks for visibility into marketing effectiveness
Track key marketing metrics and partner on attribution testing
Identify emerging consumer behaviors and trends for effective marketing
Benefits
Full-time, in-office role based in New York City with a collaborative culture
Company equity options
100% coverage for Health, Vision, and Dental Insurance
401(k) plan with a 4% match
Covered gym expenses as an additional perk
Substantial and required PTO
Full Job Description
The Role:
We are looking for a Growth Manager to lead marketing strategy, investment, and execution across every channel at HallPass. This is a rare opportunity for a sharp, ambitious marketer to help build a consumer brand from the ground up, working directly alongside senior leadership. You will own the marketing budget and be responsible for translating investment into meaningful brand and business outcomes, balancing creative ambition with analytical rigor and financial discipline.
This role is for someone with strong creative instincts, a deep understanding of marketing performance, and the ability to move quickly from insight to action. You will be as comfortable shaping creative direction and developing campaigns as you are evaluating channel performance, allocating spend, and identifying opportunities to improve marketing effectiveness.
Responsibilities:
Marketing Strategy, Budget & Investment
Own the marketing budget end-to-end, allocating investment across channels, campaigns, and initiatives to maximize brand and business impact
Develop and manage marketing investment plans, tracking spend against budget and continuously optimizing resource allocation based on performance
Evaluate the effectiveness of marketing investments across brand building, customer acquisition, creative production, partnerships, and retail activation
Balance short-term performance objectives with long-term brand development, making informed tradeoffs between immediate returns and sustained growth
Partner with Finance and leadership to assess marketing performance, evaluate investment opportunities, and make the case for incremental spend
Leverage performance data, consumer insights, and competitive intelligence to inform budget decisions and identify opportunities for growth
Establish clear accountability for marketing spend, ensuring investments are connected to defined objectives and measurable outcomes
Creative Strategy, Analytics & Optimization
Shape creative strategy across paid advertising, organic social, influencer content, brand campaigns, and product launches, ensuring creative direction supports both brand positioning and performance objectives
Develop creative testing frameworks to evaluate messaging, hooks, formats, and storytelling approaches across channels
Analyze creative and campaign performance to identify winning concepts, consumer insights, and opportunities to improve effectiveness
Translate marketing data into actionable creative recommendations, continuously refining briefs, messaging, and campaign direction based on what resonates with consumers
Establish reporting frameworks and dashboards that provide visibility into channel performance, campaign effectiveness, and the impact of marketing investments
Track and evaluate key marketing metrics, including CAC, ROAS, customer engagement, trial, and other relevant measures of performance
Partner with internal teams and external measurement providers on attribution, incrementality testing, and other approaches to understanding marketing effectiveness
Identify emerging consumer behaviors, cultural trends, and creative formats that create opportunities for more effective marketing
Build a disciplined approach to testing and learning, using insights to inform both creative development and future investment decisions
Requirements
5+ years of experience in a high-performing environment, such as top-tier management consulting, investment banking, or marketing at a high-growth consumer business
Proven experience managing significant marketing budgets and allocating investment across multiple channels to drive measurable business outcomes
Strong understanding of both brand and performance marketing, with the ability to balance long-term brand building with short-term growth objectives
Deep analytical skills and financial acumen, with experience evaluating marketing effectiveness, measuring ROI, and translating data into actionable decisions
Strong creative instincts and demonstrated ability to develop compelling campaigns, evaluate creative performance, and translate consumer insights into effective marketing strategies
Experience across paid media, organic social, influencer marketing, partnerships, and other consumer-facing marketing channels
Familiarity with key marketing metrics, including CAC, ROAS, attribution, incrementality, and customer engagement
Highly organized and detail-oriented, with the ability to manage multiple initiatives, prioritize effectively, and execute at a high level in a fast-paced environment
Strong communication and cross-functional collaboration skills, with the ability to work effectively alongside leadership, Finance, creative teams, and external partners
Entrepreneurial mindset with a strong sense of ownership, intellectual curiosity, and willingness to be hands-on in building and scaling an emerging consumer brand
High standards, strong judgment, and the ability to move quickly, solve problems independently, and consistently deliver results
Benefits
This is a full-time, in-office role based in New York City. We work onsite five days a week- when the culture fits, it is fun to be in the office together.
Salary: $150,000-$175,000 per year, inclusive of bonus.
