Hands-on experience in e-commerce growth, paid social marketing, or media buying.
Proficient with data analysis and AI tools, without needing SQL skills.
Proven ability to translate data insights into actionable business strategies.
Comfortable navigating ambiguous data to make confident recommendations.
Self-motivated and capable of defining a cross-functional role in a fast-paced startup.
Responsibilities
Utilize AI and data tools to analyze brand and creator performance with commercial insight.
Identify key behaviors that predict top-performing brands and creators.
Develop prioritization rules and playbooks based on data findings.
Collaborate with Account Management, Creator Ops, and Product teams to implement recommendations.
Provide informed insights on paid media and creative performance during discussions.
Present findings and actionable recommendations to leadership.
Continuously refine models as the platform and user base evolve.
Benefits
Join a high-growth technology company transforming creator marketing.
Enjoy real ownership over strategic decisions impacting brand investments.
Opportunities for career growth as the growth intelligence function expands.
Competitive compensation package.
Collaborate in-person with the team and leadership in New York City.
Full Job Description
Location: New York City (On-site)
About the Role We're looking for a Growth Intelligence Lead to find the patterns that separate our best brands and creators from everyone else - and turn those patterns into action. This is for someone who already understands e-commerce funnels, paid social performance, and what makes ad creative actually convert, and who knows how to go get the answer from our data to prove it. You'll use Trybe's internal AI tools to query and analyze our platform data yourself - no SQL required - but you need the commercial instincts to know what to ask and the judgment to know what the answer actually means. You'll spot things like: brands that launch 10 ads in their first 30 days become our top accounts, or creators who submit 10 videos in their first 10 days become our best creators - and then build the actual playbook (who gets a Slack channel, who gets a dedicated support manager, who gets prioritized) that acts on it.
What You'll Do
Use Trybe's internal AI and data tools to dig into brand and creator data, bringing real commercial judgment to every question you ask - you should have a hypothesis before you ever pull a number.
Identify the early behaviors that predict which brands and creators become top performers, from ad launch velocity to submission cadence to creative quality and format.
Translate those findings into concrete prioritization rules and playbooks: who gets a Slack channel, who gets a dedicated support manager, who gets proactive outreach, and why.
Partner directly with Account Management, Creator Ops, and Product to get your recommendations adopted, not just presented.
Bring an informed point of view on paid media and creative performance to these conversations - you've likely run or closely managed campaigns yourself, not just analyzed them from the outside.
Take findings straight to leadership with a clear recommendation and next step.
Keep refining these models as Trybe's platform, brand mix, and creator base evolve.
Qualifications
Real, hands-on experience in e-commerce growth, paid social/performance marketing, or media buying - you understand ROAS, funnels, and what separates winning ad creative from the rest, ideally because you've managed it yourself.
Sharp with data and comfortable using AI tools to query and analyze it yourself - no SQL or technical background required, but you need to know what good questions look like and spot a wrong answer.
A track record of turning a hunch or a data pattern into something a business actually acted on, not just a dashboard.
Comfortable with messy, ambiguous data and getting to a confident, commercially-grounded recommendation quickly.
Self-driven and comfortable owning a high-impact, cross-functional role in a fast-paced startup - this role sits at the intersection of growth, data, and marketing, and will largely define its own shape.
Why Trybe
High-growth environment: join a rapidly scaling technology company transforming performance-based creator marketing.
Real ownership: your judgment directly shapes how Trybe invests in its best brands and creators.
Career growth: build out Trybe's growth intelligence function as the company scales.
Competitive compensation.
In-person collaboration: work alongside the team in New York City, directly with leadership.
