4+ years in growth, demand generation, or B2B marketing
Proven track record of generating measurable pipeline and revenue
Experience marketing to enterprise buyers with complex sales cycles
Background in account-based marketing for high-value accounts
Ability to manage a significant marketing budget with a focus on ROI
Strong analytical skills for data-driven decision making
Creative approaches to engage hard-to-reach buyers
Understanding of Marketing and Sales collaboration
Ability to balance strategic thinking with hands-on execution
Builder mentality with a focus on creating new processes
Responsibilities
Build and execute a demand generation strategy for qualified pipeline
Manage end-to-end campaign development across various channels
Create innovative account-based marketing strategies for target health systems
Oversee and allocate the growth budget based on performance metrics
Collaborate closely with Sales on account prioritization and messaging
Experiment with channels and campaigns to optimize results
Transform company stories and customer outcomes into demand generation opportunities
Track and analyze funnel performance from initial contact to qualified opportunity
Establish scalable systems and processes for growth
Benefits
Medical, dental, and vision insurance
401(k) with company match
Flexible PTO
Unlimited travel budget for customer site visits
Bi-annual company off-sites
Free in-office meals
$5,000 relocation bonus
Desk setup reimbursement
Commuter benefits
Monthly gym/wellness stipend
Office located in Jackson Square, near the water
Full Job Description
The Role
We're looking for our first Growth & Demand Generation hire to build Vitalize's demand engine from the ground up.
You'll own how we reach and engage the health systems and leaders we want to work with, turning marketing into qualified pipeline for the business. You'll partner closely with Sales to identify our highest-priority accounts, build campaigns that break through, and determine which channels and investments actually move sales.
This is a hands-on builder role. You'll experiment quickly, measure what works, and turn those learnings into a repeatable growth engine as Vitalize scales. What You'll Do
Build our demand engine. Develop and execute the strategy for creating qualified pipeline across our target health systems.
Own campaigns end to end. Build and execute campaigns across email, paid, events, webinars, content, account-based marketing, and new channels worth testing.
Build our account-based motion. Find creative ways to reach and engage executives and clinical leaders at the health systems we most want to work with.
Own the growth budget. Manage and allocate budget across channels, continuously evaluating performance and shifting investment toward what drives the strongest pipeline and ROI.
Partner closely with Sales. Align on priority accounts, buyers, messaging, and campaigns, with a tight feedback loop around what is and isn't working.
Experiment and iterate. Test channels, messaging, audiences, and campaigns quickly, then use the results to determine where we should invest.
Turn our story into demand. Partner with Brand and Product Marketing to turn customer outcomes, company stories, and product launches into opportunities to reach new buyers.
Own the funnel and the numbers. Understand performance from first touch through qualified opportunity, track pipeline contribution and ROI, and continuously improve conversion.
Build for scale. Establish the systems, measurement, processes, and playbooks that will allow our growth engine to scale with Vitalize.
What You'll Bring
4+ years of experience in growth, demand generation, or B2B marketing
A track record of building programs that generated measurable pipeline and revenue, not just leads or engagement
Experience marketing to enterprise buyers, ideally within a complex or long sales cycle
Experience building account-based marketing programs for a defined set of high-value accounts
Experience managing a meaningful marketing budget and making investment decisions based on pipeline, conversion, and ROI
Strong analytical instincts and comfort using data to decide what to test, stop, and scale
Creativity in finding new ways to reach hard-to-access buyers
A strong understanding of how Marketing and Sales work together to create pipeline
The ability to move between strategy and hands-on execution
A builder mentality. You're excited to create the playbook, not inherit one
A bias toward experimentation, learning, and moving quickly
Healthcare experience is a plus, but curiosity, commercial judgment, and the ability to quickly understand our customers matter more. Benefits
Medical, dental, and vision insurance
401(k) with company match
Flexible PTO
Unlimited travel budget to visit customer sites
Bi-annual company off-sites
Free meals in-office
$5,000 relocation bonus
Desk setup reimbursement
Commuter benefits
Monthly gym/wellness stipend
An awesome office in Jackson Square, steps from the water
