Adobe Inc.

Group Manager, Product Marketing - Creative Cloud Portfolio and Monetization

Adobe Inc. • $190K — $275K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product marketing or strategy role
  • 6+ years of people management experience
  • Expertise in pricing, packaging, or monetization strategy for subscription or software businesses
  • Proven experience launching new/emerging technology products
  • History of leading cross-functional initiatives
  • Excellent executive communication and storytelling skills
  • Data-driven with strong analytical skills

Responsibilities

  • Develop the Creative Cloud offering strategy using market insights
  • Define and oversee a testing roadmap for packaging and pricing
  • Drive GenAI adoption and monetization for creative professionals
  • Lead and develop a team of senior individual contributor PMMs
  • Build cross-functional alignment with Product, Finance, and Marketing teams

Benefits

  • Opportunity to work at Adobe, a leader in creative software
  • Collaboration across various functional areas within the organization
  • Lead initiatives to shape the future of AI in creative tools
  • Be part of a culture that values professional development and team growth
  • Engagement in strategic decision-making processes affecting the Creative Cloud portfolio
Full Job Description
Creative Cloud is Adobe's suite of creative tools including Photoshop, Illustrator, and Premiere Pro, which are used by millions of creatives worldwide. AI is transforming how people create. There's an opportunity to simplify our plans and packaging so customers can easily find and understand the plan that's right for them.

We are seeking a strategic Group Product Marketing Manager to own how Creative Cloud is packaged, new AI products get monetized, and AI features launch across Creative Cloud products. You will lead a team responsible for this work and set the direction for how it comes together. This is a horizontal role: you'll work across Product, Finance, and Marketing teams to give Creative Cloud a single point of view on packaging, monetization, and launches. The right candidate will be comfortable with ambiguity, energized by big cross-functional problems, and confident enough to build and defend a point of view.

What You'll Do

  • Develop the Creative Cloud offering strategy: Use customer and market insights to define how plans are structured and priced across the portfolio, balancing customer value with business goals.


  • Define and oversee a testing roadmap: Build a roadmap for new packaging, pricing, and positioning concepts, and translate results into a go-to-market strategy.


  • Drive GenAI adoption and monetization for creative professionals: Evolve Adobe's AI monetization approach for new AI-powered capabilities, including agentic. You will build product roadmaps, lead all aspects of customer-facing messaging, and track performance.


  • Lead and develop your PMM team: Manage and grow a team of senior IC PMMs by fostering professional development, providing direction on execution, and removing roadblocks.


  • Build cross-functional alignment: Partner with Product, Finance, Marketing, and other teams to drive initiatives forward without direct authority over them.


What You'll Need to Succeed

  • 10+ years in product marketing or a related strategy role.


  • 6+ years of experience in managing people.


  • Experience with pricing, packaging, or monetization strategy for a subscription or software business.


  • Experience bringing new or emerging technology products to market.


  • A track record leading cross-functional initiatives that span multiple product lines.


  • Excellent executive communication skills and a passion for storytelling.


  • You are data-driven, with the ability to interpret data to inform and use it to improve performance.


  • BS degree in Marketing, Business or a related degree is preferred OR 10+ years of Marketing experience or equivalent practical experience


  • MBA or equivalent experience is a plus.


About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ

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