Group Director, Campaign Analytics

SUMMARY

The Group Director, Campaign Analytics is responsible for setting the vision for and leading the Campaign Analytics capability at Butler/Till. This encompasses the development and adoption of our performance reporting and measurement processes, the quality and value of our client deliverables, and the development of the Campaign Analytics team. The position serves as a point of escalation for clients and 3rd Party Measurement partners, and acts as the primary point of contact when needed. This is a leadership role within the agency and as such, comes with a deep accountability for client satisfaction, business results, employee engagement and demonstrating the core values of our business.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Lead Butler/Till Campaign Performance Reporting

Key Responsibilities:

• Define and drive the vision for the strategic vision for the Campaign Analytics and Data Management teams
• Oversee client reporting deliverables to ensure reports are accurate, timely, actionable, and aligned to client needs
• Serve as the Campaign Analytics lead in client meetings and internal strategy sessions, contributing insights, recommendations, and subject matter expertise
• Partner with cross-functional leadership to evaluate Campaign Analytics performance, identify improvement opportunities, and ensure the capability is operating at a high level
• Authors points of view, proposals, and project scopes while reviewing and approving partner / vendor contracts and internal business requirements documents
• Represent the Campaign Analytics capability in agency-wide initiatives, ensuring team priorities, perspectives, and opportunities are clearly communicated

Key Outcome: Enables data-driven insights to fuel strategic client recommendations

Key Responsibilities

• Establish, monitor, and improve reporting processes to ensure consistent, timely delivery of campaign performance reporting
• Define and uphold quality assurance standards across reporting cycles to ensure accuracy, consistency, and confidence in deliverables
• Guide the team in gathering complex business requirements and translating them into data requirements, reporting solutions, and measurement frameworks
• Coach the Campaign Analytics and Data Management team to think critically, evaluate performance trends, and identify meaningful insights beyond standard reporting outputs
• Ensure reporting and analysis translate into clear, strategic recommendations that support client decision-making and business outcomes

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contributes to and proactively manages talent plans. Assess, hire, effectively and expeditiously on-board, and grow role-appropriate talent
• Manages a team; sets clear, outcome-based performance goals. Establishes and maintains development plans for each
• Provides effective feedback that enables employees to improve and work toward goals, while seeking feedback from the team to enable inclusion and continuous improvement
• Removes barriers to enable team outcomes
• Provides opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

Other Responsibilities:

• Must demonstrate the ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations grounded in client business context
• Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency success

QUALIFICATIONS

REQUIRED

• Bachelor's degree in Marketing, Computer Science, Information Technology, Statistics, Finance, or Economics
• 10+ years of experience managing marketing data integrations, data science, and data-driven analyses
• Extensive experience with Microsoft Excel, digital and offline media data management, and strategic leadership across departments
• Strong analytical, communication, and project management skills; ability to work under pressure and meet deadlines
• Ability to represent results as strategic findings and recommendations, with experience presenting to senior executives
• Experience managing a team, with the ability to demonstrate and model the importance of cross-functional collaboration
• Deep experience participating in Leadership initiatives where strategic and sensitive information is shared

PREFERRED

• Experience managing leaders of teams
• Experience in paid media and / or marketing strategy
• Experience with agency/marketing platforms such as Media Ocean, DSPs, DMPs, TMS, ad serving
• Proficiency with reporting/visualization tools like Power BI, Tableau, or Qlik
• Familiarity with relational databases such as Access and SQL

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

Travel Requirements

All employees, regardless of role or geographic location, are required to travel to Rochester during their initial onboarding period (ideally within the first 4 weeks of employment) and annually for the Shareholder's Summit held. Additional travel will be expected, to include quarterly leadership development training, key/critical meetings & events, and regular visitation to the Agency headquarters.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate (i.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $121,000- $188,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.