Agency:Omnicom Media
Job Function:Strategy and Planning
Job Subfunction: Research and Insights
Job Description:ResponsibilitiesExternal facing responsibilities:
- Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
- Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
- Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
- Encourage creative use of data to solve client's business challenges and support client's growth, in close alignment with Planning and Investment teams.
- Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
- Develop best in class audience solutions, in collaboration with Planning and Investment teams.
- Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
- Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
- Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.
Internal facing responsibilities:
- Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
- Recruit new talent.
- Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
- Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
- Actively help to develop and grow DTA offerings by contributing to POVs and exchanging knowledge with colleagues at OM
- Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.
Required Skills- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
- Comfortable working in ambiguous situations
- Passionate about driving change by adopting emerging technologies in the advertising space
Education and Experience- A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
$220,000 - 250,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
