Agency:GSD&M
Job Function:Media
Job Subfunction: Media Planning and Buying
Job Description:Department: MediaReports To: Associate Media Director of Paid SearchPosition OverviewWe are seeking a strategic, results-driven Paid Search Supervisor to join our Media team. This role is designed for an experienced performance marketer with 5+ years of hands-on paid search expertise who is ready to lead client strategy, mentor junior team members, and drive innovation across accounts.
As a Paid Search Supervisor, you will oversee the development and execution of sophisticated paid search programs, ensuring alignment with broader media strategies and client business objectives. You will serve as a key day-to-day client contact, a strategic partner to cross-functional teams, and a leader within the paid search discipline.
ResponsibilitiesStrategic Leadership- Lead paid search strategy across multiple clients, aligning campaigns with business goals and full-funnel media plans.
- Partner with the Associate Media Director of Paid Search on annual planning, forecasting, budget allocation, and growth roadmaps.
- Identify new opportunities for expansion, testing, automation, and audience development.
- Stay ahead of industry trends, platform innovations, and beta opportunities.
Campaign Oversight & Optimization- Oversee campaign structure, keyword strategy, bidding approaches, audience targeting, and creative testing.
- Ensure best practices are followed across platforms such as Google Ads, Bing Ads, and Walmart Connect.
- Guide advanced optimization strategies including smart bidding, audience layering, automation, and feed-based campaigns.
- Troubleshoot performance issues and provide strategic recommendations to improve efficiency and scale.
Client Management- Serve as a point of contact for clients on paid search initiatives.
- Present performance insights, strategic recommendations, and testing roadmaps in client meetings.
- Translate complex performance data into clear, actionable business insights.
- Contribute to new business pitches and proposal development.
Team Leadership & Development- Manage and mentor Paid Search Campaign Managers and junior team members.
- Provide guidance on campaign execution, QA processes, and performance analysis.
- Review reporting and deliverables to ensure accuracy and strategic alignment.
- Support team development through coaching, training, and performance feedback.
Reporting & Analysis- Oversee reporting frameworks to ensure clear performance storytelling and actionable insights.
- Analyze cross-channel performance data to inform integrated media strategy.
- Drive testing agendas and measurement approaches that improve efficiency and ROI.
Key Skills & Qualifications- 5+ years of hands-on paid search experience, preferably within an advertising agency environment.
- Deep expertise in Google Ads, Bing Ads platforms, Search Ads 360, Campaign Manager 360; Walmart Connect experience is a plus.
- Strong Proficiency in Excel/Google Sheets for reporting and analysis.
- Proven ability to develop and lead paid search strategies across multiple accounts or large budgets.
- Understanding of conversion tracking, tagging, and basic attribution models.
- Strong organizational skills and ability to manage multiple campaigns and deadlines.
- Strong analytical skills and experience working with performance metrics such as CPA, ROAS, LTV, and attribution models.
- Experience managing or mentoring junior team members.
- Excellent communication and presentation skills.
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
