Group Brand Manager, Independent Dealer Marketing
Hybrid in Valley City, OH or Remote
30-40% Travel
Come build your career.
The Job:
As Group Brand Manager, Independent Dealer Marketing, you will be a key member of the Outdoor Brand Marketing team, leading the strategic marketing approach for the independent dealer channel across the United States. In this role, you will help strengthen the local dealer advantage and ensure Cub Cadet and DEWALT deliver compelling, differentiated brand stories that drive traffic, engagement, and sales at the dealership level.
You will lead the development and execution of dealer-focused marketing programs, including dealer campaigns, in-dealership collateral, shared advertising funds, in-store execution, and broader dealer marketing support. This role requires strong cross-functional leadership, commercial acumen, and a deep understanding of how to market effectively in a B2B and dealer-distribution environment, particularly within outdoor power equipment.
You’ll also get to:
- Serve as a trusted marketing partner to the Independent Dealer Sales team, aligning marketing strategies with commercial priorities and dealer needs.
- Oversee the development of independent dealer marketing programs that align with brand strategy, channel priorities, and sales objectives while helping independent dealers compete effectively in their local markets through differentiated messaging, localized activation, and strong retail execution.
- Drive execution initiatives with team such as dealer advertising programs, co-op and shared advertising support, creative asset development, commercial sell-in materials, trade show support, and customer meeting materials.
- Help shape the end-to-end customer experience across key touchpoints, including in-dealership merchandising, retail and promo activation, new product launches local advertising, digital presence, and online-to-dealer journeys to drive dealer sales.
- Identify and remove obstacles that impact execution, proactively escalating key issues to the VP, Outdoor Brand Marketing when needed.
- Lead, coach, and develop direct reports, building team capability and supporting career growth.
- Manage dealer marketing budgets to ensure alignment with brand and sales plans, compliance with finance guidelines, and disciplined investment decisions.
- Ensure brand standards are upheld and the brand experience is consistently brought to life across all dealer touchpoints.
- Partner with internal creative teams, in-house studio resources, and external agencies to deliver effective, high-quality marketing programs on time and on strategy.
- Analyze performance data, customer insights, dealer feedback, market trends, and campaign results to identify opportunities and recommend actions that improve business outcomes. Monitor competitive activity and industry trends in outdoor power equipment and dealer distribution to inform strategy and strengthen market positioning.
The Person
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s degree in Marketing, Communications, Business, Public Relations, Journalism, or a related field.
- 5+ years of experience in brand marketing, channel marketing, trade marketing, or dealer/distribution marketing.
- Experience working in a B2B, dealer, distributor, or channel-led environment; experience in outdoor power equipment, durable goods, consumer products, or adjacent categories preferred.
- Demonstrated experience developing and executing integrated marketing programs that support sales teams and channel partners.
- Strong presentation skills and proficiency in PowerPoint.
- Excellent analytical, project management, and time-management skills, with the ability to manage multiple priorities and deadlines.
- Strong financial acumen, including budget management and evaluation of marketing investment effectiveness.
- Ability to translate brand strategy into practical, dealer-ready programs that drive local market impact.
- Strong cross-functional collaboration and influencing skills, with the ability to work effectively across brand, sales, channel, finance, and creative teams.
- Experience working with agencies, creative development, and retail or in-store execution is preferred.
- Familiarity with co-op, shared advertising, local dealer marketing, merchandising, and customer experience programs is a plus.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong:Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
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The Salary range for this position is $95,600.00 - $153,900.00
This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
The successful candidate may be eligible for annual merit increases.
Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tool sand other partner programs.
