New Balance Athletics, Inc. is a footwear company that specializes in athletic shoes and apparel. The company was founded in 1906 by William J. Riley and has since grown to become one of the largest athletic shoe manufacturers in the world. New Balance is known for its focus on quality and innovation, and has been recognized for its commitment to domestic manufacturing. The company operates five factories in the United States and has a reputation for producing high-quality, durable shoes. New Balance offers a wide range of products, including running shoes, walking shoes, and lifestyle shoes, as well as apparel and accessories. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.