6+ years of experience in social media, content strategy, or community marketing, preferably within enthusiast-driven brands.
Proven leadership experience in managing and developing high-performing teams.
Track record of creating and executing successful social media strategies that drive engagement and business growth.
Strong understanding of social media platforms, content formats, and emerging technologies.
Demonstrated analytical skills to translate insights into actionable recommendations.
Ability to nurture engaged communities and promote brand advocacy across social channels.
Experience managing external partners such as agencies and creators.
Responsibilities
Develop and lead the global social media strategy for Can-Am Off-Road, aligning with marketing and retail objectives.
Lead and mentor a small team of social media specialists, promoting creativity and collaboration.
Own the social content ecosystem, including editorial planning and storytelling strategies.
Collaborate with cross-functional teams to deliver integrated social content for launches and campaigns.
Utilize audience insights and social listening to enhance strategy and optimize performance.
Evolve Can-Am's creator approach, leveraging community voices for authenticity.
Remain informed on social platform trends to keep Can-Am innovative in digital engagement.
Establish and track KPIs that measure social performance against business goals.
Benefits
Annual bonus based on company performance.
Generous paid time off.
Pension plan and collective saving opportunities.
Comprehensive healthcare fully covered by BRP.
Flexible work schedule with a varying summer schedule by department.
Holiday season shutdown and educational resources available.
Employee discounts on BRP products.
Full Job Description
Reporting to the Global Brand Manager (Content and Strategy) for Can-Am Off-Road, you will lead the development and execution of Can-Am Off-Road's global social media strategy. This role is responsible for shaping how Can-Am Off-Road shows up across social platforms, balancing cultural relevance, community connection, and social performance while supporting broader organizational brand and retail objectives.
The ideal candidate combines strategic thinking with hands-on social expertise. They understand how to build engaged audiences and communities, leverage creators and original content effectively, translate trends into actionable opportunities, and use insights and data to inform decisions. This person is equally comfortable developing long-term social strategies, managing day-to-day priorities, collaborating cross-functionally, and helping the brand stay ahead of where social and digital culture are heading.
YOU'LL HAVE THE OPPORTUNITY TO:
Develop and lead Can-Am Off-Road's global social media strategy, ensuring alignment with brand objectives, marketing priorities, product launches, retail and broader business goals. You will build social strategies that engage key Can-Am audiences, including utility users, recreational riders, current owners, enthusiasts, prospects, and broader off-road communities.
Lead a small team of social specialists, providing coaching, guidance, and development while fostering a culture of creativity, collaboration, and accountability.
Own the social content ecosystem across platforms, shaping content priorities, storytelling frameworks, editorial planning, and channel-specific strategies that drive engagement, audience growth, and advocacy.
Partner closely with Brand, Content, Retail, Consumer Experience, PR, Product Marketing, Regional teams, and agency partners to deliver integrated social complements to ongoing launches, programs and campaigns.
Leverage audience insights, social listening, performance data, and cultural trends to identify opportunities, optimize results, and inform strategic recommendations
Help shape and evolve Can-Am's creator approach, identifying opportunities to leverage creators, ambassadors, riders, and community voices to maximize authenticity and impact.
Stay ahead of platform evolution, creator trends, emerging technologies, and changing consumer behaviours to ensure Can-Am remains at the forefront of social innovation.
Establish and monitor KPIs that measure both social performance and contribution to broader brand and business outcomes.
Collaborate with international teams to ensure a consistent brand voice while enabling local relevance and market-specific opportunities.
Collaboration with the BRP Global Social Media Practice team, ensuring connection and compliance with wider BRP standards and practices.
YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
6+ years of experience in social media, content strategy, community marketing, or related roles, preferably with powersports, outdoor, automotive, agriculture, lifestyle, or other enthusiast-driven brands.
Experience leading, mentoring, or managing team members, with a demonstrated ability to develop talent and foster high-performing teams.
Proven success developing and executing social strategies with cross-discipline teams that drive audience engagement, brand growth, measurable business outcomes, and performance against key KPIs.
Strong understanding of social platforms, content formats, creator ecosystems, emerging technologies, and evolving platform best practices.
Experience developing integrated social programs that support broader brand, marketing, product, and retail objectives.
Strong analytical skills with the ability to translate social performance data and audience insights into actionable recommendations.
Experience building and nurturing engaged communities and fostering brand advocacy across social platforms.
Experience managing agencies and external partners, including creators, media, and production teams.
Exceptional communication, storytelling, collaboration, and stakeholder management skills.
A naturally curious mindset with a passion for social culture, emerging trends, digital behaviours, and where the social landscape is heading next.
Comfortable working in a fast-paced, global organization with cross-functional partners and competing priorities.
Passion for powersports and the outdoors is a significant plus; candidates should be prepared to develop strong product and cultural expertise quickly.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let's start with a strong foundation - You want it, we have it:
Annual bonus based on the company's financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
#LI-Hybrid #LI-AR1
About BRP Inc.
BRP Inc. is a Canadian company that designs, develops, manufactures, distributes, and markets powersports vehicles and propulsion systems. The company's products include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft and Manitou boats, Evinrude and Rotax marine propulsion systems, and Rotax engines for karts, motorcycles, and recreational aircraft. BRP was founded in 1942 and is headquartered in Valcourt, Quebec.
