3+ years of managing performance Facebook campaigns for lead generation
2+ years of experience in an agency setting
1+ year in direct response marketing
Experience managing $100K+/month in performance spend
Advanced knowledge of Facebook and Instagram ad platforms
Strong analytical and strategic thinking skills
Highly organized with excellent communication skills
Responsibilities
Launch and manage multiple client campaigns on Facebook and Instagram
Develop and implement tailored strategies to meet client objectives
Monitor and analyze campaign performance metrics for optimization
Provide guidance to junior team members
Identify and pursue opportunities to scale successful campaigns
Make data-driven decisions on budget allocation and targeting
Create high-converting ad copy and implement A/B testing frameworks
Benefits
High-performance, feedback-oriented culture with a commitment to continuous improvement
Fully remote work with options for in-person collaboration
15 days of paid time off (PTO) annually
Comprehensive group benefits including health and dental
Company-provided MacBook and home office budget
Access to team events and off-sites for connection and collaboration
Work abroad policy for flexibility in work environment
Full Job Description
Senior Performance Marketing Specialist
Department: Paid Social
Employment Type: Full Time
Location: Montreal, QC
Reporting To: Nizam Uddin
Compensation: $80,000 - $90,000 / year
Description
CDM is seeking a dedicated Senior Performance Marketing Specialist with Facebook advertising experience and a relentless focus on hitting performance targets. The ideal candidate must possess a strong desire to learn and solve problems, lead account strategy and scale accounts.
As a Senior Performance Marketing Specialist, you take the lead and full ownership of the marketing success on accounts, while our Client Services team takes ownership of the client relationship, assisting you with hitting your targets.
What You'll Do
Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring that all campaigns meet or exceed their KPIs
Manage high-value client accounts, ensuring all campaign objectives are met or exceeded
Develop and implement tailored strategies to meet client objectives, leveraging in-depth platform knowledge
Monitor and analyze campaign performance metrics, making data-driven optimizations to improve results
Provide guidance and support to junior team members, helping them to develop their skills and improve campaign outcomes
Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
Use data-driven insights to make informed decisions on budget allocation and targeting strategies
Create and implement robust A/B testing frameworks to continuously optimize campaign performance
Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance
Manage a Meta/TikTok ad budget ranging between $200,000 and $400,000 per month of performance spend
Scripting for ad copy, creatives, and different messaging in your advertorials
Collaborate with our Creative team to improve video ad campaigns
Collaborate with the CSM team to identify and resolve high-level issues
What You Will Not Do:
Client Communication
30-day client approvals
Siloed or extremely collaborative work - at CDM, we believe in a fine balance between the two
What We're Looking For
Minimum 3 years of experience managing performance Facebook campaigns for lead generation
Minimum 2 years of experience in an agency setting
Minimum 1 year of experience in direct response marketing
Experience managing 100K+/mo in performance spend focused on lead generation
Experience with creative briefs & ideating video campaigns
Advanced knowledge and practical experience with Facebook and Instagram ad platforms
Strong analytical and strategic thinking abilities
Highly organized and detail-oriented with excellent communication skills, both written and verbal
Highly preferred: Experience in enhancing conversion rate optimization
What We Offer
An incredible team and culture. We're a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it's challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace-it's a place where you'll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
Be part of a rapidly scaling company that's redefining performance marketing for the home improvement industry.
Competitive compensation that reflects your expertise and contributions.
Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
Comprehensive group benefits, including health, dental, and more, to support your well-being.
A company-provided MacBook and a home office budget to help you create your ideal workspace.
Merch deliveries to help you get started and feel part of the team.
A work abroad policy to support you when you need a fresh perspective or a new working environment.
Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
